There is such a thing as the Alexa effect. Beginning in her days on Pop World, she’d wear something – say a tea dress and a battered satchel or shorts and tights – and then the rest of us would follow. Alexa Chung would drape on a Barbour jacket at Glastonbury, the world would watch and copy. Her school of adorable coltishness has garnered her legions of fans who have lapped up her style like they did Kate Moss and Antia Pallenberg before her. So, it’s with little wonder that her standalone line, which debuted last night, was hotly anticipated.
Fulfilling all our dreams and desires, it looks like her own wardrobe. Like a showreel of her closet’s highlights, she’s kindly included ditsy floral dresses, finely-cut blazers, slogan tops and mohair sweaters that when squinting look almost identical to ones she’s donned before.
1. Alexa Chung in 2014 versus Floral Ruffle Summer Dress
2. Alexa Chung in 2015 versus School Run Mum Jeans, Shirt And Sweater
3. Alexa Chung in 2016 versus Dungarees And Shirt
4. Alexa Chung in 2017 versus School Uniform Stripe Jumper And Jeans
5. Alexa Chung in 2016 versus Groovy Slogan Top
6. Alexa Chung in 2012 versus Blue Overalls And Float-y Blouse
7. Alexa Chung in 2016 versus Cheongsam Style Dress
8. Alexa Chung in 2010 versus Shirt And Shorts
9. Alexa Chung in 2015 versus Bright Blazer With Patch Pockets
10. Alexa Chung in 2015 versus Black Patent Multi-Strap Mary Janes
11. Alexa Chung in 2017 versus Red Flats
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This article originally appeared on The Debrief.