This Cult Brand Has Joined Forces With One Of The World’s Mega Bloggers

Revolve has teamed up with Aimee Song to produce a new collection, and you can shop the lot

aimee song revolve collection

by Hannah Banks-Walker |
Updated on

Capitalising on the success of influencer-driven marketing campaigns, Revolve has decided to harness the power of one hugely successful Insta-IT girl in order to lunch a brand new collection. Aimee Song, with her 5.2 million followers on Instagram, is no stranger to creating a sell-out collaboration, either. When she teamed up with the Korean sunglasses brand Gentle Monster in 2017, for example, the range sold out in just 22 minutes. Now, she's brought some of that magic to Revolve in the form of Song of Style, a collection full of pretty dresses, printed separates and pastel hues – all of which will photograph brilliantly, of course.

Around 40-60 pieces will reportedly land on the Revolve site every month, giving customers new product on a consistent basis. Song is, after all, targeting the Insta-generation. And, as we all know, social media waits for nobody. Thankfully, Song has also sought to ensure the collection is as accessible and inclusive as possible; sizes will go from XXS-XXL and the highest price is $300, which is around £230.

"I’ve worked closely with Revolve for nearly 9 years now, so there was a natural synergy in coming together to create my first apparel project," said Song . “I trust them both personally and professionally to help me bring my creative vision to life. Revolve’s existing infrastructure allows me the freedom to focus on creative concepts and provide immense support in marketing my product to my amazing Song of Style community. I can’t wait to see how my customers style my designs.”

Given Revolve's cult fanbase and the millions of followers Song has amassed over the last decade, Song of Style looks set to be an instant hit.

SHOP: Song of Style: The Best Pieces From Aimee Song's Revolve Collection


Song of Style x Revolve: Shop The Best Pieces

One Shoulder Midi Dress, £1871 of 13

One Shoulder Midi Dress, £187

Red Button-Down Midi Dress, £1882 of 13

Red Button-Down Midi Dress, £188

Yellow Floral Button-Down Dress, £2153 of 13

Yellow Floral Button-Down Dress, £215

Fruit Print Blazer Top, £1704 of 13

Fruit Print Blazer Top, £170

aimee song tweed dress revolve5 of 13

Tweed Mini Dress, £178

aimee song fruit print dress revolve6 of 13

Fruit Print Midi Dress, £216

aimee song revolve red blouse7 of 13

Red blouse, £150

aimee song floral trousers revolve8 of 13

Orange Floral Trousers, £178

aimee song blue dress revolve9 of 13

Cut-out Maxi Dress, £225

aimee song pink skirt ruffle revolve10 of 13

Pink Ruffle Midi Skirt, £216

aimee song white blouse off-shoulder revolve11 of 13

Off-Shoulder Top, £141

aimee song strappy slip dress revolve12 of 13

Yellow Floral Maxi Dress, £205

aimee song fruit print shirt revolve13 of 13

Fruit Print Shirt, £151

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