This Cult Brand Has Joined Forces With One Of The World’s Mega Bloggers

Capitalising on the success of influencer-driven marketing campaigns, Revolve has decided to harness the power of one hugely successful Insta-IT girl in order to lunch a brand new collection. Aimee Song, with her 5.2 million followers on Instagram, is no stranger to creating a sell-out collaboration, either. When she teamed up with the Korean sunglasses brand Gentle Monster in 2017, for example, the range sold out in just 22 minutes. Now, she's brought some of that magic to Revolve in the form of Song of Style, a collection full of pretty dresses, printed separates and pastel hues – all of which will photograph brilliantly, of course.

Around 40-60 pieces will reportedly land on the Revolve site every month, giving customers new product on a consistent basis. Song is, after all, targeting the Insta-generation. And, as we all know, social media waits for nobody. Thankfully, Song has also sought to ensure the collection is as accessible and inclusive as possible; sizes will go from XXS-XXL and the highest price is $300, which is around £230.

"I’ve worked closely with Revolve for nearly 9 years now, so there was a natural synergy in coming together to create my first apparel project," said Song . “I trust them both personally and professionally to help me bring my creative vision to life. Revolve’s existing infrastructure allows me the freedom to focus on creative concepts and provide immense support in marketing my product to my amazing Song of Style community. I can’t wait to see how my customers style my designs.”

Given Revolve's cult fanbase and the millions of followers Song has amassed over the last decade, Song of Style looks set to be an instant hit.

SHOP: Song of Style: The Best Pieces From Aimee Song's Revolve Collection