Exclusive: We Catch Up With Miranda Kerr At The Cannes Film Festival With Magnum

Supermodel, nutrition expert, mother and beauty entrepreneur Miranda Kerr is the template of modern virtue. Inspiring women around the world with her yoga addiction, introducing us to the power of chia seeds and spreading the message of female empowerment, it’s little wonder the dimpled Aussie was ranked as the third highest earning model in the world (tied with Kate Moss) by Forbes last year. With recent collaborations and campaigns for Maybelline, Swarovski, H&M and Mango, as well as two self-help books and her Kora Organics range, she’s one of the industry’s most successful model moguls – as well as the personification of LA-style modern spiritual wellness.

So we were a little surprised to hear that she was in Cannes as an ambassador to luxury frozen treat specialists Magnum. ‘Indulgence is good for soul!’ Miranda protests, when I ask her about the collaboration. ‘I’ve studied nutrition and have made my own plan – 80% healthy, 20% indulgence. You have to feed your body with the right nutrients, but you also have to have fun and please in life.’ We couldn’t agree more.

Another aspect of the Magnum collaboration is the two new flavours of summer – or sides to your personality - one represented by Magnum black (espresso infused chocolate and more sophis), the other by Magnum pink (a raspberry flavour, tuning into your more playful side). ‘I definitely felt an affinity to the idea that you can be sophisticated, elegant and more business-like but also more fun and playful.’ If she had to choose one side, which would she punt for? ‘Playful, for sure! That’s me playing or drawing with my son, or on set doing headstands and cartwheels backstage.’

As for other indulgences, Miranda confessed a penchant for ‘French fries from time to time. And triple cream goats cheese! I love cheese.’ During the press conference she also mentions taking a bath with a Magnum black and glass of champagne – so it’s not all spirulina shakes.

Of course it’s not just the health food kick that keeps Miranda so impressively trim – she’s a dedicated yoga practitioner with the ability to contort her body into all sorts of implausible shapes. ‘I really love kundalini yoga because it’s so good for the mind as well. You can go online and get Gurmukh’s DVD.’ Her top tip is however to connect with the exercise you do, ‘The number one most important thing is to find a type of exercise that works for you. It totally depends. It’s not about what works for me – it’s about what makes you feel good. For me lately I’ve also got into exercising on the trampoline which is really fun and I can do it with my son Flynn and I do like yoga and pilates. But some of my friends really like running, and that’s what makes them feel great. When you find the exercise that works for you, it’s not such a chore.’ Miranda also recommends getting an exercise buddy, ‘Then if you don’t feel like it, you think, ‘I can’t let my friend down’ and you’ll end up going. It’s very effective!’

Part of her body and soul mentality, Miranda is also a major proponent of spiritual discipline. ‘I feel like it’s a daily process of waking up and having an attitude of gratitude and saying ‘Thank you so much for this day. Thank you for this gift of life, and for friends and family. Thank you for my health,’ and just being appreciative and grateful.’ She also recommends carrying affirmation cards at all times. ‘They help me if I’m feeling a little stuck. Those moments when you just feel ‘ugh’, I just flick through the cards until I find one that’s good and connects with me at that moment.’

While she has recently said that she doesn’t have time for dating – after her spilt in 2013 from husband Orlando Bloom, the father of her four year old son Flynn, she has been officially single, despite rumours of a relationship with Australian billionaire James Packer – she’s certainly been keeping busy. ‘There’s a lot going on right now. I’m designing for Swaorvski – my little charms for them come out around August – that’s something that I’ve really enjoyed collaborating on. Also I’m still designing tea cups for Royal Albert. I use them everywhere – taking the time for tea is so special and reminds me of beautiful moments with my grandma. It’s also really feminine and I really believe in embracing that feminine side of yourself and not feeling embarrassed of that part of your personality.’

Miranda Kerr was in Cannes to announce the #MagnumPink vs #MagnumBlack competition. Magnum will be lighting up European cities, including the London Eye pink or black in May, depending on the outcome of each country’s vote. Go to Twitter.com/Magnum to cast your vote.