On The Campaign Trail: The Best AW16 Fashion Ads

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fashion-campaigns-autumn-winter

by Elizabeth Bennett |
Published on

While we’re still hoping for some sort of summer to make an appearance, the fashion world is already thinking ahead to the next season.

The AW16 fashion campaigns are starting to drop, and it’s getting us excited about fluffy coats, polo necks and ankle boots.

Gigi has been hard at work starring in campaigns for both Versace (along with Karlie Kloss) and Stuart Weitzman.

Burberry’s new ad does not disappoint with Edie Campbell in the hot seat sporting sparkling sequins, while over at Dolce and Gabbana the brand have once again referenced their Italian roots dedicating their campaign to Naples. Whereas Argentinian model Mica Arganaraz travelled to the Shetland Island for a dark, windy and romantic British holiday.

The boys have been busy too: Eddie Redmayne takes centre stage at Prada and A$AP rocky is the new face of Dior.

And Willow Smith has been named the new face of Chanel eyewear. The fifteen year old singer turned model features in the campaign as Lagerfeld's latest muse - donning oversized shades and a septum piercing.

Check out all the new campaigns in the gallery below:

Gallery

AW16 Fashion Campaigns

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CREDIT: instagram

aw16 fashion campaigns

A$AP Rocky is the star of Dior's AW16 campaign shot by Willy Vanderperre

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CREDIT: instagram

aw16 fashion campaigns

Gigi Hadid and Karlie Kloss star in the Versace AW16 campaign

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CREDIT: instagram

aw16 fashion campaigns

Eddie Redmayne is the new face of Prada for AW16

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CREDIT: instagram

aw16 fashion campaigns

Mario Testino shot Edie Campbell for Burberry's AW16 ad

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CREDIT: instagram

aw16 fashion campaigns

Dolce & Gabanna's AW16 campaign is a homage to their hometown of Naples

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CREDIT: Press Handout

ermanno scervino autumn winter campaign

Hana Jirickova stars alongside Jordan Barrett in the new Ermanno Scervino campaign, shot by Peter Lindbergh

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CREDIT: Press Handout

ermanno scervino autumn winter campaign

Hana Jirickova stars alongside Jordan Barrett in the new Ermanno Scervino campaign, shot by Peter Lindbergh

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CREDIT: Press Handout

ermanno scervino autumn winter campaign

Hana Jirickova stars alongside Jordan Barrett in the new Ermanno Scervino campaign, shot by Peter Lindbergh

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givenchy

Bella Hadid stars in the Givenchy by Riccardo Tisci AW16 campaign shot by Mert & Marcus and styled by Carine Roitfeld

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CREDIT: Chanel

fashion-campaigns-autumn-winter

Singer turned model Willow Smith is Karl Lagerfeld's latest muse for Chanel's Autumn/Winter eyewear collection

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CREDIT: Miu Miu

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Actress Amanda Seyfried is the new face of Miu Miu's A/W campaign shot by Alasdair McLellan.

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autumn winter campaigns

Alexander McQueen Autumn/Winter 2016 featuring model Mica Arganaraz, shot by Jamie Hawkesworth

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autumn winter campaigns

Model and photographer Petra Collins wears a floral chenille jacquard dress with necklace patch embroidery and a matelassé leather shoulder bag for Gucci's AW16 campaign shot by Glen Luchford

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AW16 CAMPAIGNS

Karl Lagerfeld AW16 Campaign featuring Argentinian model Mica Aganaz

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AW16 CAMPAIGNS

Karl Lagerfeld AW16 Campaign featuring Argentinian model Mica Aganaz

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AW16 CAMPAIGNS

McQ AW16 campaign shot by Harley Weir starring psychedelic noise-rock band Bo Ningen.

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CREDIT: moncler

moncler

Moncler's AW16 campaign shot by Annie Leibovitz.

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CREDIT: moncler

moncler

Moncler's AW16 campaign shot by Annie Leibovitz.

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CREDIT: Agent Provocateur

Agent Provocateur Abbey Lee Kershaw

Abbey Lee Kershaw stars in the Agent Provocateur AW16 Campaign.

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CREDIT: Agent Provocateur

Agent Provocateur Abbey Lee Kershaw

Abbey Lee Kershaw stars in the Agent Provocateur AW16 Campaign.

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CREDIT: Diesel

diesel ad campaign aw16

Diesel's colourful new campaign was shot by photographers Santiago & Mauricio

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CREDIT: Diesel

diesel ad campaign aw16

Diesel's colourful new campaign was shot by photographers Santiago & Mauricio

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CREDIT: Diesel

diesel ad campaign aw16

Diesel's colourful new campaign was shot by photographers Santiago & Mauricio

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CREDIT: Diesel

diesel ad campaign aw16

Diesel's colourful new campaign was shot by photographers Santiago & Mauricio

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tommy hilfiger

Hailey Baldwin and Lucky Blue Smith star in the Hilfiger Denim AW16 campaign

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tommy hilfiger

Hailey Baldwin and Lucky Blue Smith star in the Hilfiger Denim AW16 campaign

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tommy hilfiger

Hailey Baldwin and Lucky Blue Smith star in the Hilfiger Denim AW16 campaign

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tommy hilfiger

Hailey Baldwin and Lucky Blue Smith star in the Hilfiger Denim AW16 campaign

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just cavalli

Just Cavalli's AW16 campaign shot on Coney Island by Sebastian Faena

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just cavalli

Just Cavalli's AW16 campaign shot on Coney Island by Sebastian Faena

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just cavalli

Just Cavalli's AW16 campaign shot on Coney Island by Sebastian Faena

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proenza schouler

The Proenza Schouler AW16 campaign shot by Zoë Ghertner

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proenza schouler

The Proenza Schouler AW16 campaign shot by Zoë Ghertner

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proenza schouler

The Proenza Schouler AW16 campaign shot by Zoë Ghertner

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chanel aw16 campaign

Mariacarla Boscono stars in the CHANEL Fall-Winter 2016/17 pre-collection campaign.

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chanel aw16 campaign

Mariacarla Boscono stars in the CHANEL Fall-Winter 2016/17 pre-collection campaign.

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chanel aw16 campaign

Mariacarla Boscono stars in the CHANEL Fall-Winter 2016/17 pre-collection campaign.

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missoni

Missoni's AW16 campaign shot by Harley Weir

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Replay

Alessandra Ambrosio stars in the Replay AW16 campaign

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valentino

Fluid dresses and feminine silhouettes feature in the new Valentino AW16 campaign shot in New York by fashion photographer Steven Meisel

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aw16

Stefanel's stunning AW16 campaign

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aw16

Zara's AW16 campaign is a forest disco. Our invite must have got lost in the post.

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aw16

The Chloé campaign for Autumn-Winter 2016 unfolds in the travelling spirit of the Maison, capturing idyllic moments of intimacy and 'winter sun' somewhere in the hills of Puglia in southern Italy, featuring Sofie Hemmet, Michi Kat, Ellen De Weer and Frederikke Sofie.

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aw16

Zara's AW16 campaign is too dreamy.

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fashion-campaigns-autumn-winter

The Mulberry Winter '16 campaign was shot by Coco Capitán with Johnny Coca as Creative Director

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fashion-campaigns-autumn-winter

Photographed in Norfolk, United Kingdom by Karim Sadli, the COS AW16 campaign conveys a sense of serenity

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net a porter aw16 campaign

Net A Porter's AW16 campaign featuring the 'Reworked Denim' trend.

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net a porter aw16 campaign

Net A Porter's AW16 campaign featuring the 'New Proportion' trend.

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net a porter aw16 campaign

For AW16 Net A Porter have broken away from tradition and cast five up-and-coming faces for a campaign capturing five hero trends. First up is the sporty jacket.

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net a porter aw16 campaign

Net A Porter's AW16 campaign featuring the 'Statement Knit' trend.

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net a porter aw16 campaign

Net A Porter's AW16 campaign featuring the 'Printed Dress' trend.

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Marni aw16 campaign

MARNI's AW16 campaign.

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Marni aw16 campaign

MARNI's AW16 campaign.

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Marni aw16 campaign

MARNI's AW16 campaign.

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Marni aw16 campaign

MARNI's AW16 campaign.

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Kurt Geiger AW16

Natasha Poly stars in Kurt Geiger's AW16 campaign shot by Erik Torstensson.

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Kurt Geiger AW16

Natasha Poly stars in Kurt Geiger's AW16 campaign shot by Erik Torstensson.

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Kurt Geiger AW16

Natasha Poly stars in Kurt Geiger's AW16 campaign shot by Erik Torstensson.

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j w anderson

J.W. Anderson's AW16 campaign starring Bella Hadid and lensed by Jamie Hawkesworth.

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j w anderson

J.W. Anderson's AW16 campaign starring Bella Hadid and lensed by Jamie Hawkesworth.

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Furla aw16 campaign

Furla's AW16 campaign shot by Mario Testino in the Italian city of Lecce.

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Furla aw16 campaign

Furla's AW16 campaign shot by Mario Testino in the Italian city of Lecce.

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aw16 campaign

Fine jewellery brand Buccellati's AW16 campaign shot by Peter Lindbergh.

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aw16 campaign

Phillipp Plein's AW16 campaign featuring Chris Brown, Carmen Dell’Orefice, Soo Joo Park and Crystal Renn, in collaboration with Steven Klein.

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aw16 campaign

For AW16 L’Agent by Agent Provocateur's collection was designed by Monica and Penelope Cruz. The campaign was shot by Jamie Morgan.

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christopher kane

Christopher Kane's AW16 campaign featuring model and musician Jamie Bochert and shot by Alasdair McLellan.

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christopher kane

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salvatore ferragamo

Salvatore Ferragamo's AW16 campaign shot by Craig McDean.

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salvatore ferragamo

Salvatore Ferragamo's AW16 campaign shot by Craig McDean.

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J.LINDEBERG

Swedish Fashion House J.Lindeberg's AW16 campaign.

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7 FOR ALL MANKIND

Zoe Saldana stars in 7 FOR ALL MANKIND's AW16 campaign.

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house of harlow

House of Harlow 1960 X REVOLVE AW16 campaign.

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kooples

The Kooples AW16 campaign.

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kooples

The Kooples AW16 campaign.

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burberry

Burberry's campaign for their first straight-to-consumer collection. Captured at the sculpture gallery at the Walker Art Gallery in Liverpool by Mario Testino.

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CREDIT: Scotch and Soda

fashion-campaigns-autumn-winter

The A/W'16 campaign for Scotch and Soda

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