In a coming together of two powerhouses, footwear brand HEYDUDE announce none-other than the two-time Emmy nominated actress and darling of Hollywood, Sydney Sweeney, as the labels long-term partner, captured asthe ‘Director of Dude’ in the brands latest iconic campaign, encouraging everyone to live their authentic lives in true comfort in both style and self.
But what does it truly mean to be a Dude? Well, it’s all in the confidence, feeling comfortable in not just what you wear but in yourself, too, a core component of the HEYDUDE house. A Dude understands the importance of being content not only in their own skin, but in what they wear, too. A Dude knows what works for them and stands by it, embracing all parts of one’s personality. A Dude has the confidence to be truly authentically themselves and find the comfort in what that brings, a mantra close to the heart of each of HEYDUDE’s designs. Something Sweeney embodies expertly, whose authenticity and confidence perfectly encapsulates what it truly means to be a Dude.
“HEYDUDE values comfort, both in the footwear space and in all aspects of life, which is a message that we can all get behind,” explains Sweeney, whose favourite styles include the effortlessly cool ‘Wendy Funk Mono’, in white, the perfect every-day accessory, and iconic metallic ‘Wendy’ for the days when you want to add a little extra personality to your outfit.
Always comfortable and never compromising on style, the Massachusetts-based shoe label has quickly become a go-to brand for all of life’s on-the-go moments. Whether you’re travelling, heading off to a festival or running around the city, HEYDUDE’s collection has you covered for whatever comes your way, allowing each and every Dude to have the comfort and confidence to live life, however you want.
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