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Proof Beyonce Loves Ganni (And Yellow) As Much As The Rest Of Us

© Instagram/@ganni

As a celebrity, the world of fashion is putty in your hand. Though A-Listers have their pick of designers to chose from there are a handful of labels that unite the little man with the A-Lister. Topshop is one of them (ask Kate Moss), Fashion Nova another (looking at you Kylie Jenner) and now Ganni joins the ranks courtesy of Beyonce.

Recalling the visually-arresting image of Queen Bey smashing cars in Lemonade, the singer picked the Danish label’s ruffled Wilkie Seersucker Dress for a trip to a sports game. The simple by striking wrap dress, which is in the sale (!) for £359.08, has all the cult label’s house codes.

The label, which has been churning out insider-favourite ready-to-wear since 2009, nimbly produces effortless pieces imbued with personality in optimistic colours and vivid prints. Embodying the Copenhagen fashion scene, it’s down-to-earth yet a little off-kilter with pieces designed to be layered in creative ways - slinky slip dresses are made to be layered over tie-dye tops and shirred tops over t-shirts. Since the rise of Scandi style, Ganni has stood abreast of its competition as a vision of personality-driven fashion amongst the quintessential minimalism of the fashion-scape.

Usually, when a celebrity is spotted wearing a specific label there’s a reason - a finely tuned dance between PR and publicist has taken place - but we’d like to think that Queen Bey is above this. Ever since she used her colossal following to champion up-and-coming brands like Richard Quinn and recent Central Saint Martins graduate Edwin Mohney, we’re been inclined to think the Beehive is above the standard machinations of the celebrity-industrial complex.