It used to be the ultimate faux-pas to wear the same frock twice. Not any more. Sustainability is perhaps the biggest buzzword in the fashion industry right now and, in a bid to change the reputation of environmentally-(un)friendly award shows, BAFTA has made some serious changes to tonight’s proceedings.
The goody bag has been axed, replaced by what it’s calling a ‘gifting wallet’ made of recycled plastic, the menu is vegan and the carpet is made from recycled materials. Perhaps most thrillingly, the guests have been asked to make ‘sustainable fashion choices’.
They could shine a spotlight on an eco-designer, source something vintage (see Jennifer Aniston in a bias-cut gown from John Galliano’s 1999 collection for Dior at the SAG Awards for inspiration), hire a dress for the occasion or even - gasp! - rewear something from a previous ceremony.
From the first arrivals, it looks like a tale of two red carpets. You've got Florence Pugh, Ella Balinska, Kaitlyn Dever and Renee Zellweger in the modern princess corner (think pink shades, extravagant trains and ruffles galore) and Saoirse Ronan, Naomie Harris and Zoe Kravitz sporting slip styles and sequinned column dresses that tick the more 'minimalist' box.
The Duchess of Cambridge, known for being a keen outfit recycler, didn't disappoint. For tonight's ceremony, she chose a white and gold Alexander McQueen gown that she last wore in September 2012 as part of the Diamond Jubilee tour.
Alice Eve also got the sustainable memo, choosing a lace and fringe dress from one of Ralph & Russo's couture collections in 2017. Scroll through our best dressed gallery - and stay tuned for updates on how the stars decided to go ‘green’.