What happens if you're really, really, ridiculously good looking? You attend the Zoolander No. 2 premiere in New York City, naturally.
And what a premiere it turned out to be! Banished was the traditional and 'oh, so last season' red carpet, and in its place, guests were delighted to find a different sort of platform. What type, you ask? Err, earth to you, reader: a catwalk, obviously.
To music by American DJ and producer Skrillex, Alice Tully Hall was transformed into a purple-hued runway, as a team of professional models – from Gigi Hadid to Stella Maxwell, Lineisy Montero to Imaan Hammam – walked alongside members of the film's cast, including Penelope Cruz as Valentina, Owen Wilson as Hansel, and Derek Zoolander as himself (yes, yes, we know Ben Stiller's in there... somewhere).
Ben Stiller and his wife, Christine Taylor (Rex)
The question on everyone's lips though was, what were they all wearing? Mugatu's latest creations? Err, earth to you, reader ("Can we just cut it out with all the 'earth tos' please?") there are other fashion designers in the world.
Such greats as...
Marc Jacobs, as worn by Gigi Hadid
(Rex)
Galvan, as worn by Jennifer Aniston, pictured here with Zoolander No. 2 writer (and also husband) Justin Theroux
(Rex)
Balmain, as worn by Penelope Cruz, centre
(Middle picture, Rex)
Christian Louboutin shoes, as worn by Kendall Jenner
(Rex)
Other stars to attend the event included Naomi Campbell, Anna Wintour, Adriana Lima and Billy Zane.
Naomi Campbell, Anna Wintour and Adriana Lima (Rex)
Taking place just days before the start of New York Fashion Week, one thing is for certain: the fashion industry sure has its work cut out if it's to compete (in any way) with the spectacle that was Zoolander No. 2's runway - namely because, it's still so hot right now...