Taylor Swift may have been noticeably absent from last night's MTV VMAs but she was definitely not forgotten. The singer chose to debut the full video for her new track, Look What You Made Me Do at the awards show.
Swift started teasing promo for her new album, Reputation, earlier this week when she deleted the contents of her Instagram account and shared pictures of what appeared to be a snake. This was then shortly followed by the drop of her single on Thursday, and a lyric video on Friday which went on to break the record for the highest number of first-day views on a lyric video - a whopping 19 million views in the first 24 hours.
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The full video debuted at the VMAs was directed by Joseph Kahn and features the broadway star Todrick Hall as a backup dancer. Within the video Swift takes on a whole array of personas including a celebrity in a paparazzi car crash and a bank robber.
The video reflects the lyrics in the song suggesting the old Taylor is no more, and instead has been replaced by her darker alter ego. It finishes with fourteen different ‘Taylors’ (her past looks), arguing and criticising each other.
Naturally, there is already drama brewing around the video with Beyoncé fans concerned there is too much similarity to Formation.
Watch the video in full below...
Swift's new album, out 10th November, is more than overdue considering her last album, 1989, dropped in 2014.
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