Instagram have released their annual Year In Review, a comprehensive list of the most popular ’grammers, hashtags, filters… you get the idea. Perhaps surprisingly, this year’s top dog isn’t a Kardashian, Jenner or Hadid: it’s Selena Gomez.
Yeah, we’ve known for a while that Selena is the most-followed person on IG with a whopping 103 million people watching her every post, but the singer has also claimed eight of the top 10 most-liked celebrity posts of the year. Add to that the accolade of most new followers this year (50 million) and holding seven of the top 10 most-liked celeb videos in 2016, and basically SelGo is killing it. But how?
**She got personal **
Selena’s most-liked post of the year was this Coca-Cola ad with her song lyrics on the bottle. As every blogger worth their following knows, Instagram loves anything personalised, though they usually stick posh monogrammed luggage or handbags. SelGo takes it one step further by branding her fizzy pop.
**She was good to her fans **
This sweet meet and greet photo was Selena’s second most-liked post, while a video of her dancing with Audrey Nethery – a 7-year-old fan with a rare bone marrow disease – was Instagram’s top celebrity video. It pays to be nice, people.
**She wore every celeb’s favourite swimwear brand **
Just like Selena dominated Instagram in 2016, Lisa Marie Fernandez bikinis ruled the beach wardrobes of basically everyone in LA, so Selena wearing LMF was a guaranteed win for her third most-liked snap.
**She used the heart emoji **
It was the most-used emoji on Instagram in 2016, followed by the heart eyes, crying with laughter, kiss face and those two little pink hearts. Seems that even though the world was a dark place for many this year, Instagram was full of love and laughs.
**She was relatable **
Sure we’re not going to be starring in a Louis Vuitton campaign anytime soon, but who doesn’t love a bit of Big Bang Theory before a night out/performance (delete as applicable)?
**She posted a lot… but not too much **
There’s a fine line between #content and spam, and by posting 176 photos over the past 52 weeks, Selena seems to have nailed it.
**She took a break **
Sometimes it's good to let people miss you. While Selena was in rehab, she didn't post on Insta for 14 weeks, during which time we suspect her fans probably went back through all of her previous posts and liked any that they'd missed. Probably.
Her #tbt game was strong
Forget the photos of Selena with Taylor and JenAn; we're all about her mate Barney.
She met the IG boss
Mark Zuckerberg is a pretty good person to have on side if you want to excel at Insta, no?
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This article originally appeared on The Debrief.