It's a friendly battle (we think) but it's one that won't ease up any time soon. Leading figures of the fight include Kim Kardashian, Taylor Swift, Justin Bieber and Beyoncé, but today we have a new leader: Selena Gomez. Can you guess the battle? Of course you can!
But in case you can't, it's: 'Who's the fairest of them all...' No, that's not right...'Who's the most followed on Instagram'? Correct! (Got there in the end...)
Anyway, as of today, Selena Gomez boasts 69.5million followers, leaving Taylor Swift in her wake, over 300,000 short, at a 'mere' 69.2million – meh! Reasons behind this leap-frogging could possibly be down to the recent interview Selena gave to London's Capital FM radio station, where she claimed to be the only single girl in her squad.
'None of them are single, just so you know,' she told radio host Roman Kemp, after he asked to join her gang. 'Taylor is not single, Gigi is not single, neither is Kendall. I am the only single one!'
Whilst the media went wild over news that Kendall has a boyfriend (WOT? WHO?) we imagine fans focused on the just-as-important news that Selena is single – because, who wouldn't want to follow the only single squadder on Instagram? No one.
Possibly that helped her ratings rise, but who knows... What we do know is that she is now the most followed person on the social media site (bar the social media site's itself – @Instagram has 144million followers) and to celebrate her crowning as Queen of Instagram, we'd like to reveal our favourite of her posts so far...
The one where she made us regram:
The one with her BFF:
The one where she drinks TEA (at least, we think it's tea):
That time she hit out at body shaming trolls:
When she took us behind the scenes...
Fooling around with Cara...
And finally, the time she ate a Maccy Ds (just 2 days ago in fact)...