It’s A Bit Weird That Blake Lively’s Announced Her Pregnancy Via Her Lifestyle Website

The actress-At first, it looks like Blake's taken advantage of her and Ryan Reynolds' happy news to make money, but then, it's totally her right to do what she wants on her own site


by Sophie Wilkinson |
Published on

We’ve previously marvelled over actress-turned-shabby-chic-pedller Blake Lively’s lifestyle website, Preserve. Not only does it have Gwyneth Paltrow’s Goop-levels of twee-yet-exclusive language, but where else can we get tobacco-stained wooden chopping boards in the shape of America, rustic smoked salts and shaving kits and other useless tat that wouldn’t look out of place as props in a Spaghetti Western?

But one thing that we never noticed was absent from the site is maternitywear. No doubt that’s all to change now that Blake is pregnant. The actress announced the impending birth of her first child, with husband Ryan Reynolds, via a post on her site about new arrivals in the form of outfits for expectant mums.

READ MORE: Blake Lively Ate A Giant Frozen Peanut Butter Hot Chocolate Sundae After The Met Ball

The post, which was accompanied by a photo of Blake rubbing a baby bump (her own), read: ‘We have something for men, for women, for the old, but we realized, we don’t have anything for the new. With family on our mind, we looked to the origin of it all — to the women in our lives who are right there, at that special moment; at the creation of family.’

‘Today we celebrate them. With food to fill their tummies (as if that needs more filling), presents to soothe their tired (and swollen) soles, toys to warm their baby’s souls, projects to provoke them, and decorations to inspire creativity and merriment in all. Congratulations to all the expecting mothers out there. And thank you for being a part of our Preserve family.’

READ MORE: the Most Bonkers Stuff You Can Buy From Blake Lively's New Website

So far, so sickeningly sweet, so cynically appealing to all the yummy mummies out there. It seems all very well timed - a ploy to get people to buy maternity wear just because Blake is pregnant. But is it really that bad? Yes, Blake might be selling some very pricey items on a website that is about as pretentious as a man from Scunthorpe affecting a French accent and quoting Sartre at length.

But then again, she’s a celebrity and people are obsessed with her private life (and they must be, just look at all the headlines about how cute her baby will turn out), so it's really her right to announce her pregnancy in whatever way she sees fit. Sure, a lifestyle website is a bit of a weird place to announce a pregnancy, but it’s a bit weird to have to announce your pregnancy in the first place. So more power to her for doing it on her very own website. Maybe that’s the best way of maintaining her, Ryan and the baby to be’s privacy.

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Follow Sophie on Twitter @sophwilkinson

Picture: Eric Lively for Preserve

This article originally appeared on The Debrief.

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