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The New Royal Baby Will Continue This 70 Year Tradition For His First Public Appearance

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It's a boy! Kensington Palace has confirmed that the Duke and Duchess of Cambridge welcomed their third child at 11:01 on 23rd April, with their St George's Day baby weighing 8lbs and 7oz.

Now that the baby has arrived, as with the births of Prince George in 2013 and Princess Charlotte in 2015, the little boy or girl’s first public appearance with their mother and father will follow shortly after on the steps of the Lindo Wing. And while (Prince William’s hints aside) we can’t do anything other than speculate as to the newborn’s name, we can say for certain that they’ll be cosily wrapped up in a white blanket from GH Hurt & Son.

The Nottingham-based purveyor of luxury knitted scarves and shawls has provided the royal family with baby blankets for their newborns since the birth of Prince Charles in 1948. The Prince then passed on the tradition to the next generation, when both Princes William and Harry were introduced to the world on the hospital’s steps swaddled in GH Hurt blankets.

William and Kate followed, with blankets from the same brand for Prince George and Princess Charlotte’s departure from the Lindo Wing. After the birth of both Cambridge children, the brand experienced a surge in demand for the blankets in just another example of the royals’ product pushing power.

‘Overnight we have seen a dramatic increase in demand for this product from around the world,’ Gillian Taylor, GH Hurt’s director told the Mail at the time, describing the spike as ‘great news for British manufacturing, as British products are obviously in demand.’

In a statement, the company said they felt ‘honoured that William and Kate [had] chosen to use our shawls and in doing so [had] continued a tradition for the next generation of royals.'

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