Being the President of the United States is a tough gig.
You have global warming to worry about (well, if you believe in it). Plus, North Korea, hurricanes, walls and rumblings of discontent within your party.
It's not surprising that things can sometimes get a little too much for the flaxen-haired Donald Trump.
The leader of the free world got confused during a bilateral press conference in Finland yesterday, when he mixed up two female reporters.
Opening the floor to questions on the state visit, Trump invited his counterpart - Finnish President Sauli Niinistö - to answer a few more queries from journalists.
As President Niinistö called on one woman, who happened to be blonde-haired, Trump replied: "Again?... You’re gonna give her — the same one?"
Under pressure, the poor POTUS mixed up the woman in question with another blonde-haired female reporter who had asked something earlier on in the press conference.
"No, she is not the same lady," President Niinistö explained to Trump. "They are sitting side by side."
"We have a lot of blond women in Finland," the reporter herself added.
As the snap above shows, the women at the heart of Trump's blunder look similar, but can be told apart.
Then again, Trump does seem to have a problem recognising women as sentient, thinking agents who are - hold the front page - worth more than their looks alone.
The billionaire has suffered several foot-in-mouth moments with women since being sworn in as president in January.
In June, he singled out an Irish reporter, calling her over to his desk in the Oval Office. He then remarked to Ireland’s (bemused) newly elected prime minister that the journalist "has a nice smile on her face. So, I bet she treats you well".
And in July, he landed another gaffe on a state visit to France, by telling French First Lady Brigitte Macron, "You're in such good shape".
"She's in such good physical shape," he added to his French counterpart President Emmanuel Macron, in the verbal equivalent of a macho fist bump. "Beautiful".
We guess Trump never took the semester on gender objectification. But perhaps it's time for him to dial down his "charm" just a little and make an effort to recognise that a.) not all women are the same and b.) women have brains as well as bodies. Crazy, we know.
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