Fresh from winning the gold in the womens' skeleton race, British skeleton slider Lizzy Yarnold has vowed to use her prominence to encourage young girls to take up sport.
'There are so many strong women in sport. I hope we can get more publicity, get in the papers more, get more sport on TV'
So, as well as potentially starring in some dubiously-acted adverts, the 25-year-old's post-gold career will involve her going into schools to big up sports for girls:
'The cricketers are very strong in Britain, the footballers are great athletes. I intend to go into as many schools as I can, secondary and primary, to tell them to get involved in sport.'
Nationwide, 1.7 million fewer women than men take part in sport, and according to The Guardian, http://www.theguardian.com/sport/2014/feb/16/lizzy-yarnold-olympic-girls-sport
research from the Women's Sport and Fitness Foundation (WSFF) shows that drop-out rates for girls are so high that when they reach 14, only 8% of them are doing an hour of exercise a day.
Back in 2012, Lizzy, who used to be a heptathlete, spoke about how her coach had to work hard on her, not only to get her to be a better sportswoman, but to convince her that having muscles didn't make her less feminine: 'He was right, but it's hard when you're younger and want to look like everyone else'
Luckily, Lizzy found her way, thanks in part to a scheme called Girls4Gold.
Follow Sophie on Twitter @sophwilkinson
Picture: Getty
This article originally appeared on The Debrief.