This Is How Much Love Island Contestants Make From Sponsored Instagram Posts

It's not what you would think...

Love Island 2018 Contestants

by Georgia Aspinall |
Updated on

We know the exact path of Love Island stars as soon as they leave the villa. In fact, we know it so well, we’ve heard the joke a thousand times. ‘They just want to be able to sell charcoal toothpaste on Instagram,’ people moan, most of us secretly wishing we could make money from brushing our teeth on social media. But there’s one thing we don’t know, that we’ve been dying to know since Love Island became a golden ticket to influencer-ville, how much do they actually get paid?

Well now, we’ve found out, and honestly, it’s not what you would think. Zara McDermott spoke to Grazia exclusively and told us exactly what Love Island contestants typically charge per post. Of course, it depends on your follower count, and it differs between a feed post and a story post, but generally speaking, it’s in the hundreds.

‘A broad figure of what people from Love Island will charge, and it depends on your followers as well, but it's between £400 and £1200 per post,’ she said, ‘For a story I'd probably charge £100 per story.’

While Zara has been offered £3000 for a story post before, she says she’s wary of anything too high because they typically turn out to be scams, as the £3000 offer was. ‘It was a makeup brand, but it wasn't real,’ she continued, ‘I had told my friend and she looked it up for me and found loads of complaints about this brand with people saying “I ordered from this place and haven’t received it”’

Writing for Grazia about influencer marketing, you can read Zara’s full thoughts on influencer marketing and why she turns down 60% of her brand deals here.

Click through to find out all of the 2018 Love Island stars Instagram handles..

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Love Island 2018: Instagram names (radio)

Dani Dyer1 of 30
CREDIT: u00a9 ITV

Dani Dyer

Dani is a 21-year-old barmaid from East London.Instagram: danidyerxx

Eyal Booker2 of 30
CREDIT: u00a9 ITV

Eyal Booker

Eyal is a 22-year-old model from London.Instagram: eyalbooker

Adam Collard3 of 30
CREDIT: u00a9 ITV

Adam Collard

Adam is a 22-year-old personal trainer and gym director from Newcastle.Instagram: adamcollard

Hayley Hughes4 of 30
CREDIT: u00a9 ITV

Hayley Hughes

Hayley is a 21-year-old model from Liverpool.Instagram: hayleyhughes.xx

Dr. Alex George5 of 30
CREDIT: u00a9 ITV

Dr. Alex George

Dr Alex is a 27-year-old A&E doctor from Carmarthen, West Wales.Instagram: adlgeorge1

Kendall Rae-Knight6 of 30
CREDIT: u00a9 ITV

Kendall Rae-Knight

Kendall is a 26-year-old retail manager from Blackpool.Instagram: kendallraeknight

Jack Fincham7 of 30
CREDIT: u00a9 ITV

Jack Fincham

Jack is a 26-year-old stationery sales manager from Kent.Instagram: jack_charlesf

Laura Anderson8 of 30
CREDIT: u00a9 ITV

Laura Anderson

Laura is a 29-year-old cabin crew member from Stirling, Scotland.Instagram: lauraanderson1x

Niall Aslam9 of 30
CREDIT: u00a9 ITV

Niall Aslam

Niall is a 23-year-old student and construction worker from Coventry.Instagram: niallaslam

Samira Mighty10 of 30
CREDIT: u00a9 ITV

Samira Mighty

Samira is a 22-year-old West End performer from London.Instagram: samiramighty

Wes Nelson11 of 30
CREDIT: u00a9 ITV

Wes Nelson

Wes is a 20-year-old electrical and nuclear systems design engineer from Staffordshire.Instagram: wes.nelson

Rosie Williams12 of 30
CREDIT: u00a9 ITV

Rosie Williams

Rosie is a 26-year-old solicitor from South Wales. Instagram: rosieawilliams

Georgia Steel13 of 30
CREDIT: u00a9 ITV

Georgia Steel

Georgia is a 20-year-old student from York.Instagram: geesteelx

Josh Denzel14 of 30
CREDIT: u00a9 ITV

Josh Denzel

Josh is a 26-year-old social media host from North London. Instagram: joshdenzel

Megan Barton Hanson15 of 30
CREDIT: u00a9 ITV

Megan Barton Hanson

Megan is a 24-year-old model from Essex. Instagram: meganbartonhanson_

Charlie Frederick16 of 30
CREDIT: u00a9 ITV

Charlie Frederick

Charlie is a 23-year-old model from Plymouth. Instagram: charliefrederick_

Zara McDermott17 of 30
CREDIT: u00a9 ITV

Zara McDermott

Zara is a 21-year-old Government advisor from Essex. Instagram: zara_mcdermott

Ellie Brown18 of 30
CREDIT: u00a9 ITV

Ellie Brown

Ellie is a 20-year-old Business development manager from Newcastle. Instagram: brown.elle

Jordan Adefeyisan19 of 30
CREDIT: u00a9 ITV

Jordan Adefeyisan

Jordan is a 23-year-old model from Stockport. Instagram: jordanadefay

Kazimir Crossley20 of 30
CREDIT: u00a9 ITV

Kazimir Crossley

Kazimir is a 23-year-old makeup artist from London.Instagram: kazimircrossley

Frankie Foster21 of 30
CREDIT: u00a9 ITV

Frankie Foster

Frankie is a 22-year-old Business Management student and fitness coach from Cheltenham.Instagram: frankiefoster3

Darylle Sargeant22 of 30
CREDIT: u00a9 ITV

Darylle Sargeant

Darylle is a 24-year-old eyebrow technician from Watford.Instagram: daryllleee

Dean Overson23 of 30
CREDIT: u00a9 ITV

Dean Overson

Dean is 25-year-old a car sales executive from Burnley.Instagram: dean_oversonFollowing

Charlie Williams24 of 30
CREDIT: u00a9 ITV

Charlie Williams

Charlie is a 24-year-old tanning shop assistant from Bath.Instagram: charlieannewilliamsx

Charlie Brake25 of 30
CREDIT: u00a9 ITV

Charlie Brake

Charlie is a 23-year-old socialite from Chelsea in London.Instagram: charliebrake1

Savanna Darnell26 of 30
CREDIT: u00a9 ITV

Savanna Darnell

Savannah is a 22-year-old singer and dancer from Sheffield.Instagram: n/a

Alex Miller27 of 30
CREDIT: u00a9 ITV

Alex Miller

Alex is a 28-year-old structural glazier from Essex.Instagram: mralexmiller1990

Grace Wardle28 of 30
CREDIT: u00a9 ITV

Grace Wardle

Grace is a 25-year-old hairdresser from London.Instagram: grace_wardle (account is private) Requested

Jack Fowler29 of 30
CREDIT: u00a9 ITV

Jack Fowler

Jack is a 22-year-old semi-professional footballer from London. Instagram: jackfowler

Ellie Jones30 of 30
CREDIT: u00a9 ITV

Ellie Jones

Ellie is a 22-year-old customer service and office administrator from Kent.Instagram: elliejones_xox

But what do you think, did you expect a bigger or smaller figure? Given that other reports have stated US influencers are paid $1000 per 100,000 followers, according to Chelsea Naftelberg, associate director of content and partnerships for social media agency Attention, it seems that going on a US reality show might be a more lucrative option. When do sign-ups for The Bachelor open again?

Watch: Love Island's Samira Mighty Talks Diversity in the Love Island Villa

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