The Kardashian sisters (that is of course: Kim, Khloe and Kourtney and half-sisters Kendall and Kylie) all simultaneously released apps yesterday and after a day’s sales, the most triumphant reality show lady isn’t the one you’d expect.
Kylie’s self-titled app shot straight to the top of the iTunes store chart. Khloe’s fitness-heavy site came in second at 12th place, Kim checked in at 31st place and Kendall’s style guide at number 37. Kourtney won't release her mum-life project until later on this year.
Kim was quick to point out that the reason for releasing all the apps was so we all could marvel in the multi-faceted personalities of the girls. According to Cosmopolitan.com, Kim said at the launch event: “Kylie loves her makeup, and she's really into showing a lot of her dogs and the things in her house. Kendall is always running around the world, modelling and has these amazing adventures. Kourtney has this whole mom life that's so inspiring and Khloé with her fitness, and mine is kind of fashion.
“We all have such different personalities that we're excited to share that and give this an extra depth of who we are.”
Nope - it’s not just a chance to post more selfies. Khloe explains: “With each one of our blogs, we are bringing something, a take-home, a tutorial. How to make yourself better, mind, body, and soul. And it's not just about a visual aesthetically — here's a cool selfie. It's a how-to."
Looks like Kylie didn’t get the memo, as she hit back: “Well, I might do the selfies.” Obviously.
One of 18-year old Kylie’s first pieces of “extra-depth”content on the app was a close up on her cleavage and promoting the “life-changing” bra that miraculously gives it a big boost. Possibly why she’s number one in the app charts.
Kylie Jenner Best Beauty Looks
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Vintage Kylie! Kylie's about 16 in this cute snap with super-long, super-black cascading curls. We'd guess this is the closest thing to her natural hair we've seen in a while.
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Rocking ombre strands and strong parting, this is a really fun, youthful look on teenage Kylie.
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Kylie really hit the headlines in 2014 and 2015 when she cut her hair. This chic bob is super flattering, and we love the glossy black colour.
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Kylie loves an out-of-this-world hair colour. Working a green dip-dye, Kylie looks edgy and fun.
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Contouring? Yep. Seriously lashed-out eyes? Check. Poker straight, raven-black locks? You bet. It's the Kardashian trifecta. Kylie, what conditioner do you use?!
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This is such a sweet snap - Kylie doesn't wear her hair curly so much these days, but we love this throwback pic.
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Playing around with a caramel-coloured ombre effect.
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This was the look that apparently upset Kim at her wedding - Kim wanted Kylie to have natural hair, apparently. Oh well, Kylie, we like your vibrant green ends.
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Kylie braved an even shorter style with this blunt, chin-skimming bob. We think it's super cute.
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Kylie's super groomed, so for her, this is undone. A little slept-in texture and beachy volume never went awry.
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We love Kylie's deep side parting and almost 50's inspired flicky 'do.
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Kylie turned up the volume on the this look with some bed-head texture and a matt finish.
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Pinky-perfect pout and glittering lids - just a casual daytime look for Ms Jenner.
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Relax - it's a wig. But we do love this seriously glam be-fringe'd look on Kylie.
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Vampy glam with a dark pout, swept-up blonde hair and fluttery lashes. This was a more subtle foray into blonde ambition for Kylie, and we think it suits her down to a tee.
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Giving us total mermaid hair envy with these cool green locks.
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Hello, blonde bombshell. Here's Kylie WORKING some screen siren locks. Kylie, this looks so good!
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Is it just us, or does Kylie look like Cleopatra here? Loving her strong, angled bob.
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A loose pony with some loose fly-aways perfectly offsets Kylie's super sexy dress.