One day we will realise that Kim Kardashian is a marketing genius ahead of her time, albeit a VERY problematic one.
While brands with high-paid and well-trained teams of marketing executives offer us cheap pink beer for girls as a comment on the gender pay gap and less-crunchy crisps that fit in our handbags because women don’t like making a mess, Kim Kardashian provides a few virtual stickers and gets the whole world talking.
The emoji pack features slogans like ‘Boy Bye’, ‘Full Time Feminist’ and ‘Nasty Woman’ and is available for $2.99 (£2.15).
As Kim Kardashian surely predicted, people are annoyed and confused.
Especially since she’s shrugged off the feminist label before, saying she doesn’t identify as one.
Others argued that Kim is actually a feminist, she just doesn’t conform to other people’s view of what a feminist is because she get naked quite a bit.
The new sticker pack is an addition to the Kimoji series which includes emoji of Kim crying, her bum in a thong, and a woman posing with a black line over her nipples.
READ MORE: There Was Once A Time When We All Looked Like Kim Kardashian
Debrief There was once a time when we all looked like Kim Kardashian
1 of 5Waist Belt Wide Enough To Be Seen From Space: Guilty
The untold damage that Gok Wan and his obsession with five-finger-wide waist-cinching belts inflicted on the women of the world can be clearly summed up by this picture. Poor Kim, she's 95% belt.
2 of 5Bodycon LBD: Guilty
Classic Kim, serving curves and cut-outs at a fashion event. Nothing ever changes, except maybe that blue eyeshadow.
3 of 5Graduated Sunglasses: Guilty
Many like to think their ombre story started with their hair, but it can actually be traced back to the summer of '07 when '70s style aviators were trailblazing the trend.
4 of 5Footless Tights: Guilty
Some liked to call these leggings, but you only ever realised how low the denier really was when you bent over. Kim, like all of us, was so caught up in the footless tights mania of 2007 that she embraced them even when they were the colour of accidents. Sadly, we've all been there.
5 of 5Dangerous Levels Of Lipgloss: Guilty
There was always a balance between getting the perfect level of wet-look shine and still being able to prize your lips open.
Kim knows outrage sells better than any other emotion – people love to hate share, hate watch, hate comment – but the coverage comes rolling in none the less.
I refuse to believe a woman as successful as Kim Kardashian can’t work out that this was going to cause outrage, especially among women who feel passionately about women’s rights and gender equality. She knew and did it anyway.
We don’t like to say it out loud, but many women are empowered by Kim Kardashian – they want to be in charge of their own businesses, live the life they want and not apologise for who they are, and make a whole bunch of money while doing it.
So, let's see this for what it is, a marketing ploy to capitalise on International Women's Day - every brand will be doing one, Kim's is just making more of a splash.
Follow Phoebe on Twitter @PhoebeParke
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This article originally appeared on The Debrief.