We wouldn't put anything past the Kardashian-West clan - they're a family who create entire walls of flowers and have published books made up of their own selfies, so it shouldn't come as too much of a surprise that Kim Kardashian has very publically annouced that she's eaten her own placenta, in the most extravagent of ways.
Sadly, there was no party for the occasion - instead she had the nutrient-rich organ turned into pills. They were even personalised with her name.
While Kim didn't do the same after North's birth, she explained via her personal site, “I heard so many stories when I was pregnant with North of moms who never ate their placenta with their first baby and then had postpartum depression, but then when they took the pills with their second baby, they did not suffer from depression!”
Apparently, she discovered that “so many moms” felt “the overall healing process was so much easier,” and then made the decision to have her placenta transformed into nourishing capsules.
A doula named Joni Lucarelli created the pills for Kim, at the cost of $275.
Joni explains that results are “not a sure bet,” but that they can give new mums a sense of well-being. She adds - helpfully - that you can freeze the pills and keep them for “days of PMS or menopause."
Kim is clearly feeling the benefits, as she wrote: “Every time I take a pill I feel a surge of energy and feel really healthy and good.”
"I totally recommend it for anyone considering it!”
Placenta aside, here's every beauty product the Kardashians have endorsed...
Kardashian Endorsed Beauty Products
1 of 62Kylie Jenner
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2 of 62EOS Lip Balm, £7.00
Kylie uses this lip balm - also loved by Miley Cyrus - to keep her famous pout soft. Buy here.
3 of 62Sally Hansen Airbrush Legs, £9.99
Another bargain buy for Kylie - she loves this quick-dry spray for perfecting her pins. Buy here.
4 of 62Eyeko Black Magic Mascara, £18.00
We can see why Kylie's hooked on this mascara - it gives some seriously fat lashes in a jiffy. Buy here.
5 of 62Eyeko Eye Do Liquid Eyeliner, £15.00
Kylie's in good company here - Alexa Chung also rates this easy-to-use, waterproof liner. Buy here.
6 of 62Artis Oval 10 Brush, £55.00
Well, it had to start getting luxe somewhere, right? This cushion-soft brush is beloved by many makeup artists for its seamless blending ability. Buy here.
7 of 62MAC Prep + Prime Fix +, £17.00
A backstage staple, this spray is great for both setting and refreshing makeup. Perfect for those long photoshoots, eh? Buy here.
8 of 62Chanel Soleil Tan de Chanel Bronzing Makeup Base, £32.00
A luxurious, creamy primer than adds a hit of warmth to pallid complexions. Aka, a shortcut to a California glow. Buy here.
9 of 62Bobbi Brown Skin Foundation Stick, £29.50
This has to be one of the best-loved foundations ever. In 24 shades and with fool-proof application, it's easy to see why Kylie's name-checked this as a favourite. Buy here.
10 of 62NARS Orgasm Blusher, £23.00
Kylie loves a cult-classic! This blusher suits heaps of skin tones and gives a subtle, covetable glow. We've gone through dozens here on the beauty desk. Buy here.
11 of 62Anastasia Beverly Hills So Hollywood Illuminator, £28.00
Kylie gets her glow with the help of a pressed powder. This highlighter from ABH (as its called in beauty circles) gives a diffused, candlelit finish. Selfie ready. Buy here.
12 of 62Cocoa Brown Tan Mousse, £7.99
Er, did you expect a self-tanner under £10 to be in here? Us neither! But, Kylie adores this quick, easy and deep at-home bronzing mousse. Colour us surprised. Buy here.
13 of 62Nip + Fab Yoga Blend Body Scrub, £10.00
Kylie has raved about this scrub, saying it's the perfect fix for before a spray tan. We rate it just for super-smooth limbs, too. Buy here.
14 of 62Moroccanoil Moisture Repair Shampoo & Conditioner
With all her hair changes (wigs, bleach, dip-dye, extensions...) we can imagine Kylie's mane is in need of some TLC. She rates Moroccanoil for keeping her tresses tip-top - buy here.
15 of 62Kylie Hair Kouture
We couldn't miss out Kylie's first foray into the beauty world! Kylie ko-designed (sorry) a range of clip-in extensions for US hair brand Bellami, with every shade under the sun, and then some, included. US only.
16 of 62Charlotte Tilbury Light Wonder Foundation, £32.00
Kylie has said of this product, 'I like that you can still see my skin under it'. Well, quite. This glow-boosting foundation gives medium coverage, and feels dreamy on the skin. Perfect for everyday wear - Sienna Miller's a fan, too. Buy here.
17 of 62tarte Amazonian Clay Waterproof Eyeliner, £20.00
Easy to apply (it comes with a handy brush) and basically immovable, this is one liner that won't crumble at the first signs of sweat, rain or humidity. Buy here.
18 of 62Cover FX Custom Cover Drops, £36.00
Kylie loves these genius pigment drops from Cover FX. Simply add a few drops into a sunscreen, primer or moisturiser and blend - hey presto, you've got a bespoke foundation. The more drops you add, the fuller the coverage. Buy here.
19 of 62beautyblender, £16.00
Every single Kardashian has raved about this sponge at one point. While it might look pretty odd, it's basically a cheat's way to a flawless complexion. Simply bounce off of fresh foundation, contour or blush and see your skin look evenly blended, without tell-tale patches or lines. Buy here.
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30 of 62Kim Kardashian
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31 of 62Neutrogena Makeup Remover Cleansing Towelettes
Kim Kardashian uses makeup wipes. Stars, they're just like us, amirite? No, seriously, Kim does love a makeup wipe. Even A Listers are all about convenience, eh?
32 of 62Lancome Definicils Mascara, £23.00
Kim has raved about this lash-defining mascara, as has her MUA and BFF, Mario. It's great for sculpted, voluminious lashes. Buy here.
33 of 62By Terry Purete de Rose Gel Cleanser, £36.00
Kim has said she loves anything rose-scented, which makes this luxurious cleanser from By Terry a no-brainer. Buy here.
34 of 62Giorgio Armani Maestro Luminous Silk Foundation, £40.00
Kim is obsessed with this foundation, and raves about it every chance she gets. It's lightweight, yet gives that airbrushed look we all covet. Buy here.
35 of 62Diclegis
Kim got herself into a bit of hot water over this one. She posted the promotion for the prescription anti-morning sickness drug on Instagram (people advertise prescription drugs in the US) without all the necessary FDA side effect warnings. Crikey. US only...
36 of 62Guerlain Orchidee Imperiale Complete Care Cream, £285.00
An almost £300 face cream's more like it for a woman with multiple Birkin bags, right? Kim loves this rich and deeply anti-ageing night cream. Buy here.
37 of 62MAC 182 Buffer Brush, £34.50
This makes applying bronzer, pressed powder or buffing in makeup a total doddle. We can see why Mrs Kardashian West is a fan! Buy here.
38 of 62Natura Bisse C+C Vitamin C, £90.00
This cream is great for busting dark spots, thanks to the Vitamin C, and also works a treat on dehydrated skin that could use a boost. We'll take two.
39 of 62Anastasia Beverly Hills Contour Kit, £39.00
Well, it wouldn't be Kim if there wasn't a contour kit, no? Kim's fave is, by her own admission, ABH Contour Kit. With six shades per palette to get that sculpted, lit-from-within look, it's a fave among pros and A Listers alike. Buy here.
40 of 62Kendall Jenner
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41 of 62Estee Lauder Double Wear Brush-On Glow BB Highlighter, £24.50
Mimic Kendall's sculpted cheekbones with her favourite highlighter. The tapered brush head allows for precise application and a healthy glow. Buy here.
42 of 62Urban Decay Naked 3 Palette, £38.00
It's not just Kendall who loves this, Kylie's a fan too. The cult palettes has some divine rose-gold tinted shades, as well as classic smokey ones for creating a sexy, modern smokey eye. Buy here.
43 of 62Marc Jacobs InstaMarc Contour Powder
Kendall has tapped this duo as her favourite for contouring - just anothe reason we eagerly await the arrival of Marc Jacobs Beauty in the UK...
44 of 62Estee Lauder Pure Color Matte Sculpting Lipstick in Restless, £25.00
Kendall chose this shade for Estee Lauder, so of course it's her favourite! It's a great orangey-red with a 1970s vibe. We love. Buy here.
45 of 62Khloe Kardashian
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46 of 62Tom Ford Sable Smoke Lipstick, £38.00
All the Kardashian girls love a nude lip, and Khloe's name-checked this luxurious offering from Tom Ford as her go-to. Buy here.
47 of 62Kiehl's Blue Herbal Gel Cleanser, £17.00
This cleanser is almost as old as the brand itself! Fans of this cleanser, including Khloe, rave about how gently but effectively it balances oily skin and tones loose pores. Buy here.
48 of 62Anastasia Beverly Hills Perfect Brow Pencil, £18.00
Dual-ended with a handy spoolie to groom your brows, this pencil has got Khloe's seal of approval. Buy here.
49 of 62Cetaphil Gentle Skin Cleanser, £8.99
This super-gentle cleanser is loved by dermatologists everywhere for not stripping the skin, but still getting the job done. And, Khloe says it's her go-to as well. Buy here.
50 of 62Creme de la Mer Moisturising Cream, £108.00
Hubba hubba. This super-rich cream is beloved by many a star for its regenerating, renewing properties. That's fresher skin quicker, to you and I. Buy here.
51 of 62Kardashian Beauty Take 2 Dry Conditioner
What? You don't dry condition your hair? You just slap in some dry shampoo and leave it all crispy and un-conditioned? How could you. Khloe uses this one, but it's US only.
52 of 62Pssssst! Dry Shampoo
Khloe calls this her guilty pleasure, saying her hair stylist hates it, but she loves it for a touch up. You rebel, Khloe.
53 of 62Mio Shrink To Fit Cellulite Smoother
Khloe said she got into this thanks to Kourtney, who used the products when pregnant. She says she rates this for smoother limbs. Buy here.
54 of 62Urban Decay Naked Illuminator, £22.50
Get Khloe's #nofilter glow with her favourite illuminating pressed powder. Buy here.
55 of 62Bio Oil Specialist Moisturiser, £7.54
A suprising bargain find, Khloe says she loves this body cream for giving her firmer, youthful skin. Buy here.
56 of 62Oribe Dry Texturising Spray, £39.00
Part dry shampoo, part light hold hairspray, part texturising spray, this is one luxury buy worth splurging on. It smells divine and Khloe named it as her got-to hair refresher. Buy here.
57 of 62Kourtney Kardashian
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58 of 62Erno Laszlo Sea Mud Deep Cleansing Bar, £45
Kourtney rates this handy cleansing bar for giving her pores a deep clean. Erno Laszlo was the dermatologist to Marilyn Monroe, so we'd say she's in good hands. Buy here.
59 of 62Mio Boob Tube, £35.00
This cream helps firm the bust and decolletage area, and helps keep skin happy and glowing. An essential, natch. Buy here.
60 of 62Laura Mercier Secret Camouflage, £26.50
This cult classic concealer has two shades in the palette, allowing you to mix your own bespoke shade. It covers everything from dark circles to bruises. Buy here.
61 of 62Clarisonic Smart Profile Cleanser, £199.00
Kourntey adores this facial cleansing brush to banish oiliness and keep her skin squeaky clean. Buy here.
62 of 62Laura Mercier Tinted Moisturiser, £34.00
Buildable, blendable and utterly gorgeous, this tinted moisturiser is a worldwide best-seller - and fans include Kourtney. Buy here.