Kanye West, the perfectionist who had the names of his wedding guests engraved into the marble table they sat at in the Florence castle him and Kim Kardashian married in last month, has revealed that he gets paranoid about the quality of his Instagram photos, too.
So paranoid that it took him a mesmerising* four days* to properly perfect the photo of him and Kim kissing following their nuptials.
Going on the record for the first time since his wedding to Kim, he told a conference at Cannes Lions' International Festival of Creativity – very swish – that he spent that time adjusting the photo to get it right, and how he was apprehensive of telling Kim to hold back on uploading it. He said: 'Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram [that's Kim, with 15m followers, FYI] that we need to work on the colour of the flowered wall?'
He added: 'But the fact that the No. 1 most liked photo has this certain aesthetic on it was a win for what the mission is – of raising the palette.'
So it's all about making people like the artsier things on Instagram, and it worked, because the photo is quite lovely to look at and has 2,292,113 likes at the time of writing. As he explained, while comparing himself to Steve Jobs: 'I dream to help raise the palette and raise the taste level of a generation.'
Looking at photos of Kim Kardashian isn't only about appreciating the ass/arts, though, as Kanye said that she had to be his wife because she fits into his aspirations for being the number one.
When talking about his allegiance to Apple products, AdWeek reports him as saying: 'I have to work with the No. 1. I can't work with anyone but Jay-Z, because he's No. 1. I can't be with any girl but Kim, because that's the girl whose pictures I look at the most and get turned on by. I'm not going to represent any company but Louis Vuitton, because that's No. 1.'
Now, who said romance was dead? OK, so this might be perfectionism and not quite the hot-bodied passion of romance, but if it still gets the same outcomes, it can't be all that bad…
Follow Sophie on Twitter @sophwilkinson
This article originally appeared on The Debrief.