Justin Bieber broke the internet last night when he was splashed all across the new Calvin Klein campaign in his little boxers with his little arms and tattoos out (alright, massive biceps and six pack – but it’s Bieber, so we’re unhappy acknowledging this), and then luxury French fashion house Céline named 80-year-old novelist Joan Didion as their new face of the brand. What a busy day for brand campaign launches.
Obviously, the reaction to Bieber fronting Calvin Klein alongside model Lara Stone has been nothing short of hysterical…
...which is as expected: he’s topless, he looks great, and it’s a huge coup to front such a legendary brand. But can we now talk about Joan Didion for a bit? Because you may be asking why Céline have opted for an 80 year old, and if you’re asking that then you clearly have no idea who Joan is and need to be thoroughly educated.
Firstly, she’s an American ex-associate features editor for Vogue, a writer for numerous other magazines, an essayist, an author and the sort of person who says things like, ‘I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear.’ Read something by Joan Didion, and you’ll find yourself either furiously nodding in agreement, having a life epiphany or bursting into tears that have been pent up for years. She’s reflective, introspective and furiously observant – as well as being infinitely stylish in big slouchy coats, huge scarves, clean lines, cigarette pants and thick framed glasses – a mega-stylish representation of the whole ‘chic American writer’ ideal.
ALSO, LOOK AT HOW EFFING COOL SHE IS:
Apart from the fact that choosing someone who is a) not a model, actress, pop star or It Girl, and b) not 25 years old is pretty radical in itself these days, Céline deserve awards for making the face of their brand someone who is the embodiment of true sophistication and style – inside and out.
Why are you still reading this? Go order *We Tell Ourselves Stories In Order To Live *on Amazon, a collection of articles and essays from her most famous works spanning the length and breadth of her career. Then start Google-imaging her.
Or you could focus on Justin Bieber, whose body of work includes *Beauty And A Beat *(see what he did there?) and peeing into a restaurant mop bucket.
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This article originally appeared on The Debrief.