It is a well known fact that Jennifer Lopez has a body that dreams are made of and, with a little teaser of the campaign released on Instagram, we cannot help but stan. This is her second campaign with Guess, following the success of her debut with the brand in 2018.
It looks like the Oscar snub isn’t slowing her down as J-Lo took to social media to announce the collaboration with: ‘Guess who’s back.’
The sleek 60s style is beautifully shot by photographer Tatiana Gerusova in Santa Monica and Pasadena.
The Spring 2020 collaboration with Guess was directed by Paul Marciano, Chief Creative Officer for Guess Inc, and will be used for both the Guess campaign and the brand’s new fashion-forward label, Marciano.
The Hustlers star said ‘I always think of a character that I can play and be, and we had a lot of fun doing that with this campaign.’
But the strong start to the decade doesn’t end there as J-Lo is getting ready for her halftime performance at the 54th Super Bowl in Miami next Sunday.
She will be headlining the iconic Pepsi halftime show alongside Columbian powerhouse, Shakira. It will be the first time two Latina female artists will be headlining a show of this magnitude.
But the announcement received a mixed reaction as the game has come under criticism, with Rihanna turning down the offer to headline last year in support of former San Francisco 49ers quarterback Colin Kaepernick, who was fired for taking a knee during the national anthem to protest against racism. 'There's things within that organisation [the NFL] that I do not agree with at all,' she said, 'and I was not about to go and be of service to them in any way.'
Jennifer, however, told Vanity Fair, 'It’s a great time for a Latina women to take the stage at the biggest all-American event, with everything that’s going on in the country right now. I’m super-happy to represent my community, to represent women, and to represent everybody. It’s a big platform to bring people together. So if you can spread a little bit of love and positivity, and make people know that we’re all in this together? I look at it as a blessing.'
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