Boomf, which offered marshmallows and pop-up decorations printed with personal photos, reportedly lost £3 million over the past three years.
This isn’t James’ first foray into business, he previously owned a baking company named Nice Group London, as well as Nice Cakes, Nice Wine and The Cake Kit Company. His parents run successful party supply service Party Pieces, which ex-flight attendant Carole Middleton started in 1987.
It seems as though James Middleton has decided to move on from entrepreneurship, and take up a new position at Glen Affric Lodge.
The hotel is owned by none other than James Middleton’s brother-in-law’s father David Matthews. We wonder whether sister Pippa put in a good word to get him the job.
James took his four dogs with him to Scotland for the role, and publicity photos show him hosting deer stalking parties and dining with hotel guests.
If the hotel’s name, Glen Affric Lodge, rings a bell, it’s because it’s the title Pippa Middleton is rumoured to inherit if her husband since 2017 James Matthews takes his father’s title when he dies.
READ MORE: The Royal Wedding Guests As They Arrived
Earl Spencer and Lady Karen Spencer
Prince Harry's uncle - and Princess Diana's younger brother, with his wife, Lady Karen Spencer.
The Matthews family own the lodge and surrounding 10,000 acre estate, where for £900 a night guests can hunt, fish, choose their own bespoke menu plan, be waited on hand and foot by butlers, and, of course, be entertained by James Middleton.