So, Who Has James Charles Apologised To Now?

We weren't expecting this, to be honest.

james charles

by Bonnie McLaren |
Updated on

The world of beauty YouTubers is a very, very messy one. There's always drama. And, with 20,700,000 followers, James Charles never seems to be too far away from the chaos. It doesn't matter what day it is, he always seems to be saying sorry for something.

His latest apology is perhaps unexpected though, as it's not to fellow beauty Youtubers like Tati Westbrook or Jeffree Star, but to... Alicia Keys? Yeah, we're confused as well.

Anyway, turns out James wasn't happy about Alicia - who famously doesn't wear make-up - coming out with what he misguidedly thought was a make-up line. In a now-deleted tweet, the YouTube star subtweeted the singer, writing: ‘People who do not wear makeup should not be coming out with makeup brands but that’s just my opinion.'

The tweet didn't stay online for long, but it caused enough controversy to warrant an apology. ‘Yesterday I posted a subtweet about how I thought some celebrities shouldn’t launch makeup lines,' James tweeted in a statement. 'It was about @aliciakeys. A few years ago, she announced that she would no longer wear makeup so I was bothered because many celebrities came into the beauty space as a cash grab without any actual passion and then leave. I deleted the tweet after a few mins because it’s childish to indirect tweet someone & I am not the gatekeeper of makeup. Anyone should be able to secure their bag and it’s not up to me which brands people should or shouldn’t support.'

However, the vlogger then realised his fatal flaw - that Alicia's line, with make-up brand E.L.F, was actually for skincare, and not make-up. (Think before you tweet, guys!) ‘I’m now glad that I DID delete it because after reading further, I’ve learned that the beauty line is SKINCARE. This was my mistake and I should’ve read more before tweeting because literally who BETTER to talk about keeping your skin clear without makeup?'

He concluded: 'Regardless of my intention with my tweet, it ended up being a microaggression against someone I respect, so to @aliciakeys I owe a direct apology – I’m sorry. It wasn’t my place to gate keep this industry. I can’t wait to support and try out the products and I know the brand will be worth a billion in a few years.’

If you'll remember this is not the first time James has publicly apologised - we doubt it'll be the last either - as last year he filmed himself apologising to fellow YouTuber Tati Westbrook for 40 minutes. (Before it was deleted, it became one of the most disliked videos on YouTube.) Last month he apologised to The World after he partied with a load of TikTokkers (is that what they're called?) despite, you know, the worldwide pandemic.

READ MORE: James Charles Has Opened Up About The Mental Health Effects Of Being Cancelled

READ MORE:[Tati Westbrook vs. James Charles: How Celebrity Youtube Rows Became The Dramas That Gripped Us All](http://Tati Westbrook vs. James Charles: How Celebrity Youtube Rows Became The Dramas That Gripped Us All)

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