Harry Styles has been keeping a low profile so far in 2025, globetrotting in his little blue jacket – spotted outside the Vatican in Rome, running marathons in Tokyo, and strolling the streets of London. However, it now seems he’s been using his downtime to work on something rather different.
Meet Pleasing Yourself: the singer's entrance into the ever-so-fun world of sexual wellness...
Earlier this week, fans went wild after Harry, 31, shared a rare Instagram story. While many were expecting the post to announce his comeback to music, the ‘As It Was’ singer actually teased a new drop for Pleasing - the lifestyle brand he founded in 2021. Harry reposted a cryptic Instagram reel from Pleasing’s account, showing someone placing a glass of milk on a table, before tapping something in morse code while a shocked woman listens in. The caption read, ‘For those playing at home,’ before teasing the details of a launch event taking place in New York.
Clicking a link on the post, fans were then directed to a page ‘intended for individuals 18 years of age and older.’ ‘Something Pleasing, Coming Soon,’ the site read, adding ‘Not everything needs to be spelled out.’ The vibes were (quite literally) clear.
What is Pleasing Yourself - and is Harry Styles really selling vibrators?
After several sexual innuendos and much online digging, the brand has confirmed what we all thought: Harry Styles really is selling vibrators.
Pleasing Yourself's first two products will include The Pleasing Lube, a premium, FDA-approved silicone lubricant, as well as The Pleasing Double-Sided Vibrator, developed in collaboration with sex educator and author Zoe Ligon.
What makes it double sided, you ask? Good question. It's designed with a rounded head for external play, with the handle doubling up for internal play. Innovation at it's finest.
Revealing the news, Pleasing Yourself shared, 'The expansion reflects a clear intention: to explore sexual wellness through a lens of emotional depth, cultural fluency, joy and pleasure, and genuine care. For Pleasing Yourself, this is not about provocation, trend-chasing, or prescription - it's an invitation into a broader, more open conversation about sex as a space of connection, expression, and self-awareness for all.'
Adding that 'pleasure is nothing to apologise for, that self-touch can be a love language, and that old rules haven't always served us,' they continue, 'This is not a one-off drop or stunt. For Pleasing, it's the start of a commitment to build products and experiences that treat pleasure and intimacy as a vital, meaningful part of life.' Alongside the products, Pleasing Yourself will also be collaborating with Planned Parenthood to help educate the public about sexual health and wellness.
With the tagline 'Please Yourself Like You Mean It,' we're more than on board with Harry's latest venture.
How much will Pleasing Yourself products cost?
When the rumours first swirled, plenty of fans were quick to poke fun at the product’s expected price point. It’s no secret that Pleasing isn’t exactly a budget brand: one nail polish can set you back £18, while an 8oz candle costs £80.
‘Crowdfunding the Pleasing vibrator,’ joked one fan on X. Another tweeted, 'The concept of someone not getting approved for a mortgage because they bought the Harry Styles vibrator on Afterpay.’
However, it turns out that Pleasing Yourself products may not set you back quite as much as fans first thought. The Pleasing Double-Sided Vibrator will cost $68 (£50), while The Pleasing Lube will retail for $25 (£19). Given some luxe sex toys can reach price points of £120+, Harry's addition to the market seems to be a comfortable mid point. From tomorrow, both products will be available to buy from Pleasing.com. The good news is they do ship to the UK!
Ever since the rumours first swirled, fans were quick to share their thoughts on Harry's sexual wellness foray. Taking to X (formerly Twitter), one wrote, 'Me opening Harry Styles’ IG story expecting it to be about Love on Tour two years anniversary but I got pleasing vibrators instead.'
Another suggested, ‘The pleasing vibrator will have a setting that will vibrate to the rhythm of Harry’s next single.’
‘All my years as a One Direction fan have led me to this moment… I will be purchasing the Harry Styles vibrator,’ wrote one.
‘Harry Styles vibrator is the straight woman’s Sydney Sweeney bath soap,’ another said.
Some fans, however, would have rather had another album. ‘We didn’t ask for this, we asked for new music,’ wrote one. 'Harry Styles releasing vibrators before heading to the studio and making hs4,' added another.
Personally, this is a venture we're well and truly behind - and this certainly won't be the last we'll see from Pleasing Yourself. If it's good enough for Harry, it's good enough for us.
Charlotte Roberts is a news and entertainment writer at Grazia UK. She spends her days covering everything celebrity and pop culture.