Following the shock announcement that our beloved Great British Bake Off will be leaving the BBC, and consequent months of speculation, we finally have a sneak peak of what to expect from the new show.
Yesterday Channel 4 released the first trailer and instead of relying on the new all-star line-up - Prue Leith, Paul Hollywood, Sandi Toksvig and Noel Fielding - the teaser clip features a selection of singing baked goods.
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The animated video sees various cakes, breads and pastries with smiling faces singing We All Stand Together by Paul McCartney & The Frog Chorus.
Naturally, this unusual choice of trailer has got people talking, and many devoted fans are not happy. On Twitter people declared the ad 'creepy' and 'disgusting'. Oh dear.
Here are some of our favourite reactions...
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