Follow Grazia on TikTok for more content from our TikTok Power List.
You might know everything about the Addison Rae's and Charli D’Amelio's of the world, but what about that niche beauty influencer whose every recommendation sells out? Or the criminally underrated comedian inspiring the latest viral catchphrase? These are the new TikTok tastemakers and our favourites to follow right now...
THE ONE WHO MADE YOU BUY AN ADULT SIPPY CUP
Christina Najjar@TinxFollowers: 1.5mThe 31-year-old is TikTok's 'big sister' for a reason: she makes us all feel very safe. At least, safe in the knowledge that having an emotional support water bottle is perfectly reasonable for an adult (right?). The LA-based creator was the original recommender of the 'adult sippy cup' from Simple Modern, which then sold out immediately – so if you've been better hydrated this year, thank Tinx.
THE EFFORTLESSLY CHIC ONE
Ambika Dhir@ambikadhrFollowers 118.4kSent to London Fashion Week as part of the British Fashion Council's NEWGEN partnership with TikTok, Ambika is an emerging fashion influencer providing the very best tips for seasonal dressing.
THE ONE WHO MADE YOU SWITCH UP YOUR GO-TO AESTHETIC
Tammi Clarke@makeupbytammiFollowers: 529kMake-up artist Tammi has a knack for mastering viral trends, with her video trying '90s looks gaining nearly one million views. The 27-year-old Brit started out on YouTube, but has quickly become a powerhouse on TikTok for her quick tutorials on full-glam looks. Tried a '90s eyebrow look this year? That was probably Tammi's influence.