Follow Grazia on TikTok for more content from our TikTok Power List.
You might know everything about the Addison Rae's and Charli D’Amelio's of the world, but what about that niche beauty influencer whose every recommendation sells out? Or the criminally underrated comedian inspiring the latest viral catchphrase? These are the new TikTok tastemakers and our favourites to follow right now...
Lifestyle
Tik Tok Power List - Lifestyle
THE ONE WHO MADE YOU BUY AN ADULT SIPPY CUP
Christina Najjar@TinxFollowers: 1.5mThe 31-year-old is TikTok's 'big sister' for a reason: she makes us all feel very safe. At least, safe in the knowledge that having an emotional support water bottle is perfectly reasonable for an adult (right?). The LA-based creator was the original recommender of the 'adult sippy cup' from Simple Modern, which then sold out immediately – so if you've been better hydrated this year, thank Tinx.
THE ONE WHO TAUGHT YOU HOW TO COOK POTATOES PROPERLY
Poppy O'Toole@poppycooksFollowers: 2mThe crunch of Poppy's potatoes would force even Carrie Bradshaw into the kitchen. The Michelin-trained chef, 27, from London, was made redundant in lockdown 2020. Now, her 15-hour potato recipe (yes, really!) has made her the official 'potato queen' of TikTok.
THE ONE WHO MADE YOU OBSESSED WITH SALMON RICE BOWLS
Emily Mariko@emilymarikoFollowers 8.6mThe 29-year-old Californian broke the internet this year by posting simple Asian recipes – namely, the viral salmon rice bowl. Emily's ASMR-themed videos, cooking in her giant, luxurious kitchen, became an oasis of escapism – plus, she made us all realise that ice doesn't melt in the microwave. Which is quite concerning.
THE COUPLE WHO TAUGHT YOU HEALTHY RELATIONSHIP HABITS
Ian Paget and Chris Olsen@ianpaget_ and @chrisFollowers: 2.4m and 6.2mWhat do you get when you mix a London lad with a Maryland man? The perfect relationship for TikTok, that's what. While 34-year-old Ian (don't let his accent confuse you, he is British) and 22-year-old Chris might be known for their prank videos, it's Ian's ability to turn every joke into a therapy session that made us fall for them – and learn a lot about healthy communication, too.
THE ONE WHO MADE BEING MILLENNIAL FUN AGAIN
Christopher Hall@chrxstopherhallFollowers: 98.2kRemember when watching TikToks was the only thing getting you through lockdown? Yeah, that was likely all thanks to Chris Hall. The 30-year-old Londoner went viral for his sketches about being a Millennial at home in lockdown – which, judging by his millions of views, we could all relate to... sigh.
THE ONE WHO KEPT YOU UP TO DATE WITH CELEBRITY GOSSIP
Hannah Kosh@hannahkoshFollowers: 855kKeeping up with the latest celebrity scandal isn't always easy, but let's be honest, not doing so has disastrous consequences for your participation in the group chat. The solution? Follow Hannah. Providing the latest tea on all the important celeb gossip in 30 seconds or less, you'll never have to do an urgent TMZ scroll again.
THE COMEDIAN WHO INSPIRED ALL YOUR FAVOURITE CATCHPHRASES
Jay Love@flossybabyFollowers: 3.8mExasperated with life more than ever this year? You were probably channelling Jay. The 21-year-old LA-based Nigerian is famous for her pronunciation of 'okaAaAyy?'. Her ability to capture our collective exhaustion at the behaviour of men, co-workers and our children is a real skill.
THE INTERNET’S MUM WHO CALLS BULLSHIT ON USELESS CLEANING HACKS
Ann Russell@annrussell03Followers: 1.4mIf you thought TikTok was just for Gen Z, Ann is proof you need to think again. A self- proclaimed 'very middle-class English old bag', Ann brings her hilarious silver tongue to her videos, where she gives life advice to those of us being bamboozled by silly online trends – namely, cleaning hacks that simply don't work.
Fashion
The TikTok Power List - Fashion
THE EFFORTLESSLY CHIC ONE
Ambika Dhir@ambikadhrFollowers 118.4kSent to London Fashion Week as part of the British Fashion Council's NEWGEN partnership with TikTok, Ambika is an emerging fashion influencer providing the very best tips for seasonal dressing.
THE COUPLE WHO TAUGHT YOU HOW TO MATCH
Nelson Tiberghien and Isabelle Chaput@young_emperors Followers: 171kNelson and Isabelle would put Megan Fox and Machine Gun Kelly to shame with their couple coordination skills, showcasing fresh-off-the-runway looks that make you both smile and click to buy simultaneously.
THE ONE WHO INSPIRED TRUST IN INFLUENCERS AGAIN
Remi Bader@remibaderFollowers 2mTikTok is full of New York City fashion gworls, but there's none quite like Remi Bader. The 26-year-old curve model is famous for posting 'realistic' hauls with clothes for bigger bodies. Calling out non-inclusive brands and giving no-bullshit reviews, she's instilling hope again in a world of suspect influencer brand deals.
THE ONE WHO TAUGHT US SUSTAINABLE SHOPPING IS EASIER THAN WE THINK
Andrea Cheong@andreacheong_Followers: 110kThe 29-year-old from London makes sustainable shopping easy, with advice on how to spot quality products and where to find sustainable versions of trending items.
THE ONE WHO BROUGHT BACK CROCS
Olivia Neill@olivianeillFollowers: 1.3mIf TikTok could choose fashion's new It girl, it would be 21-year-old Olivia Neill. The Northern Irish vlogger made it big on YouTube before taking over TikTok with her impeccable style and comedic timing. From curating collections with Motel Rocks to being flown to Paris Fashion Week as an ambassador for Miu Miu, her taste in clothes even inspired the return of the Croc last summer.
THE ONE WITH STYLE TIPS FOR THE OFFICE
Lydia Tsegay@femmeblkFollowers: 37kThis 35-year-old Swedish influencer has an endless supply of workwear looks, with an effortlessly chic style that is simultaneously glam and understated. But it's Lydia's 'what I bought versus how I styled it' videos we love best.
THE IMPECCABLY GLAMOROUS ONE
Leonie Hanne@leoniehanneFollowers: 1.4mIf you've ever needed inspiration for an event outfit, Leonie is the one to follow. The 33-year-old German fashion influencer cannot put a foot wrong when it comes to party looks, attending every Fashion Week show from Valentino to Dior last season.
THE ONE WHO STYLED YOUR FRONT ROW LOOK
Violet Ezedimora@violetezedimoraFollowers: 272.3kBased in London, Violet went viral for her videos showing what she wore on the Fashion Week front rows. With a knack for layering and discovering the most stylish suits, we could all take notes from the 31-year-old's wardrobe.
Beauty
TikTok Power List - Beauty
THE ONE WHO MADE YOU SWITCH UP YOUR GO-TO AESTHETIC
Tammi Clarke@makeupbytammiFollowers: 529kMake-up artist Tammi has a knack for mastering viral trends, with her video trying '90s looks gaining nearly one million views. The 27-year-old Brit started out on YouTube, but has quickly become a powerhouse on TikTok for her quick tutorials on full-glam looks. Tried a '90s eyebrow look this year? That was probably Tammi's influence.
THE MUA WHO NAILED AVANT-GARDE
Abby Roberts@abbyrobertsFollowers 17.4mBritain's own Abby Roberts went from teen to TikTok queen with her dramatic recreations of famous paintings and films (yes, all on her face). The 20-year-old has gone on to launch her own make-up line, judge BBC make-up artist competition Glow Up and collaborate with a sleew of famous faces, including Liam Payne, Halsey and Yungblud.
THE ONE WHO TAUGHT US TO TRUST THE PROCESS
Mikayla Nogueira@mikaylanogueiraFollowers: 9.3mMassachusetts-born Mikayla, 23, made a name for herself by testing strange make-up hacks and acing every single one. Our favourite? The contour trick that saw her draw coloured lines across her face like war paint, only for it to blend into immaculate perfection. Kim K who?
THE ONE WHO MADE YOU WANT SUPER-BANGS
Matilda Djerf@matildadjerfFollowers: 408.2kOh, to have silky-soft, bouncy hair with perfectly placed bangs always curled to perfection. In other words: oh, to be Matilda Djerf. Type in the Swedish 21-year-old's name on TikTok and the first suggested search for her name will be 'hair' – the influencer's 'super-bangs' inspired a whole movement... think '90s Denise Richards but make it Gen-Z.
THE SISTERS WITH ENDLESS CURLY HAIR TIPS
Makenzie and Malia@makenzieandmaliaFollowers: 3.1mThis year, TikTok educated many unsuspecting users about their hair type – namely, that the frizz they'd been battling their whole life was actually the result of untamed curls. At the helm of this re-education was Arizona-born sisters Mackenzie, 18, and Mali, 19. The duo's account contains dozens of videos on how to treat curly hair and give damaged curls their bounce back.
THE ONE WITH ALL THE HAIRCARE HACKS
Bethany Fosbery@bethanyfosberyFollowers 1.6mBethany's haircare advice has made her a fan favourite, offering little-known hacks to make difficult hairstyles easier to pull off. The British influencer is only 19, but has managed to amass almost 50 million likes on the platform since launching her account.
THE ONE WHO CORRECTS COMMON BEAUTY FAILS
Lena Bagrowska@lenkalulFollowers 2.7mHer latest eyeliner tutorial may have got 20 million views, but it's her video on blush placement that the 21-year-old British TikToker is best known for.
THE BEAUTY GURU WHO DOUBLES AS A LIFE COACH
Maria Hatzistefanis@mrsrodialFollowers: 256kAs the founder of Rodial and Nip + Fab, the beauty industry veteran shares a host of advice acquired throughout her career. Her motivation videos are the most popular on TikTok, but we have to say, her 'ugly shoe styling' videos are our favourite.
THE ONE WHO PERFECTS THE ‘DEWY GLOW’ LOOK
Bex Campbell@bexcxmpbellFollowers 228.2kNo one does a natural make-up look quite like London-based Bex. The 29-year-old creates the perfect base in her 'GRWM' videos, which consistently go viral. She's even developed her own make-up brand, ByBexCxmpbell, with her lash line particularly coveted.
THE ONE WITH THE BEST OVER-40s MAKE-UP TIPS
Sonia Valencia@soniavalencia0303Followers 520kWith more than 500k followers, 43-year-old Sonia has made a name for herself on TikTok as the over-40s beauty queen. The Los Angeles-based creator credits her glow to eight years of incredible skincare (yes, we are purchasing all her beauty recommendations immediately), but her make-up tips for mature skin also draw millions of views.
READ MORE: Tinx: Meet The New Guru For The TikTok Generation