Bridgerton’s Golda Rosheuvel On The Power Of Shopping Small – And Her Favourite Small Businesses

The actress and bakery co-owner is supporting American Express's Shop Small campaign.

Golda Rosheuvel

by Grazia |
Updated

As the star of Bridgerton (and Queen Charlotte's very own titular royal), Golda Rosheuvel knows a thing or two about working with exciting new talent. But away from her acting career, Golda is equally supportive of up-and-coming creatives. Golda, 54, co-owns award-winning bakery, Imma, in Henley-upon-Thames with her cousin Tona, and knows all about the power of small businesses.

When it comes to Tona, Golda tells Grazia, 'community' is the secret to its success. 'With an eclectic background, coming from different trails, we have gathered the energy of bakers, chefs, and with the love for the bakers trade,' she says. 'It started in 2018 with a restaurant in Mexico, and as things moved and changed, we found our way through the dough. Baking has been such a great experience that has allowed us to become part of a lovely community.'

As a small business owner herself, Golda has teamed up with American Express on their Shop Small campaign. This year, the long-running campaign, which encourages the nation to back their local high street, is running the Champion Small initiative where card members can nominate their favourite small businesses to win one of 10 £10,000 business grants.

Golda-Rosheuvel
Golda Rosheuvel with her cousin Tona at Imma ©Handout

Golda, who is a judge for the initiative, says she's regularly inspired by the 'incredible energy and creativity that small and independent businesses create in the UK'. 'Small businesses bring so much diversity to our communities and are an important part of my life,' she says.

Below, Golda shares five of her favourite independent UK businesses with Grazia.

Golda Roshuevel’s 5 favourite 5 independent UK businesses

1. Walworth Garden

Walworth Garden
Walworth Garden ©Handout

'It's absolutely lovely! It makes a positive impact in the community by supporting those with barriers to employment. Nurturing the next generation in gardening is such a thoughtful initiative and the tranquil setting in South London makes it an even more inviting place for all the family.'

206 Manor PlaceLondon SE17 3BN

2. The Store X

The Store X
The Store X ©Handout

'The Store X, based in London’s 180 The Strand, mergers fashion, art and design and stocks some of my favourite British brands including SS Daley and Wales Bonner.'

180 Strand, Temple, London WC2R 1EA

3. Ceramica Blue

Ceramica Blue
Ceramica Blue ©Handout

'Ceramica Blue is a wonderful place! It is focused on creating practical yet charming items that add character to any table and kitchen.'

10 Blenheim Crescent, London W11 1NN

4. naïfs

naïfs
©Handout

'This family-run, vegan bistro has a unique charm, where the warm and welcoming setting makes for a special dining experience. A delicious set meal is always a great way to enjoy the variety of flavours on offer.'

56 Goldsmith Rd, London SE15 5TN

5. Blue Tin Produce

Blue Tin Produce
Blue Tin Produce ©Handout

'All that you can dream of - a farm, a beautiful venue, a coffee, and a fantastic store where they sell their own produce. They have helped us make our Imma bread known in the community.'

For more details about how to nominate your favourite small business for a grant, search Amex Champion Small UK or visit go.amex/championsmall2024

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