It might be a short video, but this public service announcement (ie adverts about an issue of public interest that are made and disseminated for free) starring Daniel Craig, Benicio Del Toro and Barack Obama gets its message across very succinctly and powerfully. And it's this: that rape is a problem men need to think about.
The 60-second '1 is 2 Many' video features various famous men – including American Vice President Joe Biden, Seth Meyers, Dulé Hill (who was in She's All That, but is now a bit more known for acting in The West Wing) and Steve Carell – explaining that: 'If she doesn’t consent, or if she can’t consent: it’s rape. It’s assault. It’s a crime. It’s wrong.'
The PSA also comes right after the White House's recent announcements about how they want tocrack down on rape across university campuses.
It might seem a bit odd that Daniel Craig – who is British – is in an American PSA. However, he is James Bond and has a huge international appeal, plus, maybe it's that it could get British men watching the PSA, too. Because, despite sexual assault being in the public eye following the case against Max Clifford and other high-profile trials related to Operation Yewtree, could you imagine David Cameron starring in an advert appealing to would-be attackers and bystanders to think twice?
In fact, this year David Cameron has spoken out vocally against swearing in pop music but not said too much about the fact 400,000 women are sexually assaulted every year. And as thisstory of abuse at Oxford University – one of the biggest producers of UK Cabinet Members in the world (the other one is Cambridge) – tells us, there is still a big problem when it comes to cultural attitudes towards rape in the UK even with respected, well-esteemed institutions. So, despite the fact it's American, let's hope this PSA goes viral here too.
Follow Sophie on Twitter @sophwilkinson
This article originally appeared on The Debrief.