We've long enjoyed (read: become highly over-invested in) Chrissy Teigen's social media presence, whether it's her snappy comebacks on Twitter, her refreshingly realistic Instagram posts or her Snapchat updates with baby Luna. However, it seems that we'll now have one less platform on which to enjoy Chrissy's trademark humour: the model, presenter and author has revealed that she's stepping away from Snapchat for good following some poorly received changes to the app and a distasteful advertising campaign.
'I stopped using Snap. The updates, the constant complaints of people not being able to find me, plus the Rihanna poll... no bueno,' she wrote on Twitter.
The Rihanna poll which Chrissy alludes to is a reference to a recent Snapchat ad campaign that asked users if they would 'rather' slap Rihanna or punch her ex-boyfriend Chris Brown, an offensive and crass callback to Brown's 2009 conviction for assaulting the singer.
The app has since apologised for the ad, writing in a statement to Mashable: 'The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.'
Prior to this, a tweet from Kylie Jenner stating that she was no longer a fan of the app reportedly caused shares in Snapchat to plunge by six percent.
When one follower suggested that Chrissy's public condemnation of the app could cause people to lose their jobs, she responded: 'Concerns have been brought up for months and this isn't any different from any other company where quality affects sales. Everyone has been very vocal about the changes and frustrations. Consumers shouldn't have to work with companies beyond that.'