Britney Spears has Instagram down. There are only a handful of celebrities who have managed to carve out an identifiable social media brand that we regular humans secretly enjoy scrolling through. Obviously, there's Kylie Jenner and Kim Kardashian who are both out there waving the flag for that contrived beauty #ad aesthetic. Beyoncé has more than nailed the infrequent teasing of not music but pregnancy announcements and general sartorial brilliance. But my girl Britney, she's got a different thing going. A thing that works so well that she's only gone and landed herself a deal with French fashion brand, Kenzo.
She looks great, if not heavily edited, but let's rewind a bit first. Pre-Kenzo Britney Spears was all of us. At least, she's the bodycon wearing, hair flicking, shallow inspirational quote posting version of our teenage selves. The selves that we thought we were every time we shared a pouty photo of us stood, hand on hip in the hallway of our parents' houses to Bebo or MySpace in 2006. Britney is low-key nostalgia and don't you forget it.
In the last year or so, though, Britney got smart about Instagram without telling anyone. We started to see less of the 'Classy, Sassy and a little bit Smart Assy' memes as Brit casually started to drop DIY fashion shoots into the mix. The rogue regramming of obscure non-celebs and sharing of stock images (remember the not-your-corn incident of 2016?) were replaced by insane workout routines and mini montages of herself wearing various bodycon mini dresses.
Enter Kenzo, who seemed to have caught on to this change of pace and thus made Britney, the Girl Next Door of our childhoods, the face of their new La Collection Momento campaign. What better excuse to look back on the Instagram journey that saw Britney arrive in our feeds in the campaign's Hawaiian shirt, baseball cap and a denim bum bag. See here, the year-long evolution of InstaBritney, bitch.
Debrief Evolution of Britney Spears' Instagram
Caption: 'Last show of the week with @samasghari
Caption: 'What's better than sweats and a tshirt? :)'
Caption: 'Dinner in Hawaii. Literally the best!'
Caption: 'Spring is here!!!'
Caption: 'Absolutely lovely'
Caption: 'Ice creeeaaam all day long please heart emojis'
Caption: 'Back at the gym.... stretch and run all the way *hearts and bikini emojis'
Caption: notepad emoji, bow emoji, bag emoji
Caption: 'Having such a good time on this Asia tour! woohoo!!!!'
Caption: 'Blast from the past wink emojis'
Caption: 'My favourite dress'
Caption: 'On days where I don't get primped and made up for my show, this is the real unglammed me... so nice to meet all of you! I call this my morning coffee at home look #NoMakeupMonday if you don't count the leftover mascara under my right eye... laugh face emoji'
Caption: lots of emojis. Namely the bikini, the buttefuly, the bow, the purse, the dancing bunny girls and a confetti canon.
Caption: five high heel emojis and six lipstick emojis
Caption: 'Sometimes you just gotta play!!!!! all the emojis'
Caption: 'Back on stage tonight! See ya soon!!!'
Caption: 'Love is blind'
'So in love with this puppy fox emoji @samasghari *pumpkin and ghost emojis'
Caption: 'I'm gonna marry chocolate'
Caption: 'I was really inspired yesterday by @madonna's post. She's right... silence=death! These words really stuck with me, because they are so true. I've always wanted to do a performance like this... singing in a pretty little black dress, with a simple 360, one take shot! I figured since it was my birthday, why not go for it?! so boom. When the clock struck 12:00, I did it!!! Thank you all for the beautiful birthday wishes, and for letting me do what I love. I appreciate you more than you will ever know!!!'
Caption: 'We are all Dreamers sparkle emoji Tell Congress to pass the #DreamAct'
Caption: 'Enjoying the holiday break!'
Caption: hat emoji, bow emoji
Caption: 'I love cardio and sweating, but over doing anything just isn't goo. It's been nice working out a little less these last few weeks and enjoying time off with my children!!!'
Caption: bow emoji
Caption: 'This was from our lil trip to see Aladdin. What a great show!!!'
Caption: cat emojis.
Caption: 'Great day behind the lens!!!'
Caption: 'Going out tonight!! Found my red dress!!!!! shoe emojis'
Caption: 'Sometimes you're just trying to get out the door and go to your favourite restaurant when your girlfriend pulls out her phone... so naturally you got to strut like it's a runway show!!!'
Caption: hat emoji, two bunny girls emojis, a clover emoji and a white dove
Caption: coffee emojis
Caption: 'La Collection Memento No2 from @KENZO'
Look! Look how cute and funny Britney was. We tried to be this girl, with the sharing of generic funny memes, but it didn't work. Britney was into it, though...
**Follow Jazmin on Instagram **@JazKopotsha
This article originally appeared on The Debrief.