5 Reasons To See J-Law In Joy

Inventing a self-wringing squeegee might be a utilitarian dream for some, but the story of Joy Mangano’s Miracle Mop has now become a Hollywood movie.

Joy, in cinemas from 1st January, stars Grazia fave Jennifer Lawrence and tells the story of a young, divorced mum of three, overcoming adversity to build a business empire based on her own ingenious inventions.

An inspiring tale of success against the odds, here’s 5 reasons Joy is unmissable:

**The cast

**J-Law has no peer when it comes to exploring the subtleties of the heroic everywoman, and the rest of director David O Russell’s cast is on fantastic form too. Stars include regular collaborators (Bradley Cooper, Robert De Niro) and a few more unexpected faces (including Virginia Madsen and Isabella Rossellini).

Inside QVC

**With Joy’s pitch to the just-launched QVC shopping channel, we get a fascinating insight into the business. Bonus ­– Melissa Rivers’ rendition of her mother Joan is uncanny.

**The style

**Spanning four generations and three decades, the film is filled with iconic style moments. Our personal favourite? Lawrence in those aviators.

**The showdown

**Russell wittily borrows the visual language of the western to stage Joy’s big showdown with her business nemesis.

**The inspiration

**There’s no denying the feeling of empowerment that comes from seeing Joy rise from zero to hero against all odds.

If you’re feeling inspired, look no further – we’re giving away a £5,000 cash injection to help turn your business dream into a reality.

With a career as Fashion Editor and a nail product line boasting 5.4 million units in yearly sales under her belt, who better to pick the winner than Nails inc founder Thea Green?

Whatever your business idea may be, let us know below to be in with a chance of being Thea’s pick and winning the £5,000 boost. Good luck!

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