Pepsi Max Cherry and food scientists The Robin Collective have launched a new, four-day long gastronomical adventure that explores the senses through a variety of interactive, edible and ingenious experiences. We sent Vic Grier down the rabbit hole to see what it was like.
Located at the top of Brick Lane in Shoreditch, what at first appears to be a small, unassuming soda shop, is quickly transformed as visitors crawl through a secret entrance to embark on a journey of taste discovery over four rooms that literally explodes the five senses. From a cola rain room and the UK’s first edible cherry tree to molecular mocktails from leading mixologists, this multisensory flavour experience will unlock the senses and challenge perceptions of taste in ways that have never been done before.
The brains behind this project are Robin Fegan and Brandy Wright who founded The Robin Collective in 2010. They merge the worlds of science and art to create ingenious flavour experiences that come to life in theatrical, interactive and edible installations. Working with Pepsi Max Cherry saw them build a life size tree with an edible chocolate bark and bubbles of marshmallows hanging in the branches.
A haven for adventurous foodies and cola lovers alike, alongside the fully immersive edible journey, The Cherry Rooms will also host a series of free 45- minute workshops. The dynamic duo behind The Robin Collective, will host the ultimate ‘supertaster’ test in their Flavour of Science workshop, whilst beauty expert Hattie Fieber will give lessons on the next big craze – edible beauty treatments. One of London’s finest mixologists Michael Stringer has created a unique Pepsi Max Cherry molecular mocktail for visitors to enjoy whilst they indulge in this bold and unexpected experience.
The Cherry Rooms runs until Sunday 29th March and you can book workshops here: Website: www.therobincollective.co.uk/thecherryrooms