French pharmacy brands have always been championed for their results-driven skincare offerings. Recently though, niche US beauty brands have been creating some noteworthy formulas that are giving the French a run for their money.
Last year, Glossier’s launch into the UK proved that fangirl success in the US can translate across the pond and a handful of other brands are now following in its footsteps. Here are the latest US brands that have launched in the UK to know about..
Top line: Herbivore has made quite an impact in the US for its clean, natural formulas. With clever ingredient blends, Insta-friendly minimalist packaging and names including Pink Cloud and Moon Fruit, it's hard not to love this brand.
Hero product: Using gemstones and pineapple and papaya enzymes, the Brighten Instant Glow Mask, £38, gently exfoliates the surface layer of your skin without leaving it red or irritated. It's the perfect pre-party complexion brightener.