It's the final day of the Amazon Prime Day sale and your last chance to snap up a real bargain on the best beauty deals available across the massive shopping event. If the endless options seem overwhelming, allow me to steer you in the right direction. Those looking for serious, efficacious yet gentle products should highly consider the line up of impressive Korean skincare available on Amazon. With viral brands like Cosrx up for grabs, as well as K-beauty staples from Beauty of Joseon and Anua, this is the best (and final) day to stock up on some real K-beauty gems while saving a pretty penny, too.
Korean beauty has taken the world by storm in the last few years thanks to its focus on innovation, high-quality products and gentle, natural ingredients. Championing what is traditional and home-grown, K-beauty has put unusual ingredients like snail mucin, fermented extracts and salmon sperm on the map, and cooked up new mediums for us to enjoy beauty byway of BB creams, essences and sheet masks. Where K-beauty has sparked a trend, the mainstream beauty market has followed, and if you are yet to jump on the bandwagon now is the time to make the leap.
As someone who has suffered with acne long-term, I made the switch from a sporadic selection of skincare to a streamlined edit of K-beauty essentials, and it's safe to say my skin has never looked and felt better. From Anua's Heartleaf Quercetinol Pore Deep Cleansing Foam to Aestura's Atobarrier365 Cream, these are the Korean skincare heroes I recommend you make a play for.
Shop: The Best K-Beauty Products In The Amazon Prime Day Sale
Sameeha Shaikh, beauty writer, says: 'If you're not sure about foam cleansers, this will immediately convert you. Its lightly beaded, gel-like consistency lathers into a thick foam that effectively dislodges all traces of make-up and dirt without leaving you with that tight, stripped feeling. Plus, it features gently exfoliating, anti-inflammatory 3,000ppm heartleaf powder, sebum-controlling plant extracts and dead skin cell munching beta-hydroxy acids like salicylic acid, which collectively work to clean and clarify complexions.'
Sameeha Shaikh, beauty writer, says: 'The serum is loaded with an 11-layered hyaluronic acid complex that works to deeply hydrate and low molecular hydrolysed collagen that quickly seeps into the skin, while the star of the show (yes, real) salmon sperm DNA helps to boost the skin's overall appearance and works in synergy with all other ingredients to promote skin-repairing, plumping, and radiance-boosting benefits.'
Aimee Jakes, trending content editor, says: 'Hailed for its ultra-hydrating, skin-plumping prowess, the COSRX Advanced Snail Mucin has become a must-have in my skincare arsenal. A staple in K-beauty routines, snail mucin (yes, extracted from actual snails) is renowned for its ability to heal, hydrate, and smooth. What started as a spontaneous purchase has turned into an obsession—I’m now halfway through my fifth bottle, and I’ve converted all my friends and family along the way.The benefits? Practically endless. Packed with collagen and elastin, it delivers an instant plumping effect. Glycolic acid gently resurfaces, leaving skin baby-soft, while Allantoin works wonders to calm irritation, redness, and breakouts. No surprise then that COSRX’s Snail Mucin has racked up a jaw-dropping 97 million views on TikTok (and counting!).' Click here to read her full review.
Sameeha Shaikh, beauty writer, says: 'Respectfully, I have never used a moisturiser as cool, calming and perfectly nourishing as this. It is featherweight, almost whipped to the touch, and is loaded with micro moisture ceramide capsules that burst on application, flooding the skin with a skin-hugging blend of ceramides, cholesterol and a fatty acid complex to restore moisture levels and strengthen the skin barrier. The word "obsessed" doesn't cut it.'
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Natalie Hammond, senior fashion news editor says: 'Die-hard fans of the brand will be on first-name terms with its hero product: Relief Sun: Rice + Probiotics. This SPF 50 sun cream is the opposite of the highly effective but highly greasy, sticky, smothering formulas you probably associate with summertime. It feels like a lightweight moisturiser in my fingers and glided – glided! – onto my face just this morning, with a pleasingly matte finish that left my skin feeling bouncy and supple. Wearing this every day is a pleasure not a chore!'
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
