As far as ritualistic skincare - the sort steeped in centuries-old tradition - are concerned, few brands carry the same weight as Tatcha. In fact, when it was still only available to buy State-side, firm fans of the brand on this side of the Atlantic were so infatuated with the Japanese skincare brand, that they were willing to pay those hefty US custom charges just to get their hands on its cult offerings (guilty as charged). Luckily, that all changed in 2022, when the J-Beauty brand came over to the UK by way of Space NK.
A Brief History Of Tatcha Skincare
Launched in 2009 by Vicky Tsai, Tatcha seeks to marry Kyoto's age-old beauty rituals with modern skincare tech , the aim being to deliver functional, effective and sensorial skincare products that deliver visible results and luxe up your everyday skincare routine in one go. Take Tatcha's first-ever launch, the Aburatorigami Japanese Blotting Papers, £12. Tatcha took its cue from gold artisans in Kyoto who used sheets of abaca leaf paper to protect the precious metal. These sheets of paper were cleverly repurposed by Geisha, who used them on their faces to whip away shine without ruining their intricately applied make-up or unnecessarily sapping moisture from their skin. Tatcha's papers pay homage to this tradition, and bring the genius of a historic beauty hack to the beauty shelves of the modern world.
At A Glance: Tatcha's Best Buys
Best Cleanser: The Rice Polish Classic, £64
Best Moisturiser: The Water Cream, £67
Best Serum: The Serum Stick, £49
Best Body Product: The Hinoki Body Milk, £50
Over the years Tatcha has evolved into a world-renowned skincare authority, famed for a skincare line-up that delivers results and seamlessly blends scientific innovation with tradition, think Japanese botanicals enriched with clinical ingredients.
Watch Daniel Martin's Genius Face Mask Hack With Tatcha's The Essence
Celebrity Fans Of Tatcha Skincare
Skincare aficionados have long been hooked on Tatcha's skincare offering and the brand counts a number of A-listers among it's roster of loyal devotees. the brand has amassed 445.9M views on TikTok alone), and the same can be said for A-listers, too. We know Meghan Markle is a longtime fan of the brand's The Rice Polish Classic, £64, a water-activated daily exfoliant that transforms into a creamy foam and gently exfoliates as it cleanses. Likewise, Jennifer Aniston has been known to use Tatcha’s Serum Stick, £49, - it was spotted BTS on the set of The Morning Show while her makeup artist Angela Levin prepped her skin during filming.
The brand has even attracted the attention of celebrity make-up artist Daniel Martin, who is now Tatcha's Global Director of Education and Artistry and has helped develop several key products in the range including the bestselling Silk Canvas Primer, £51. It's a seamless link-up - Martin is a close friend of the Duchess of Sussex. It's unknown who first introduced who to Tatcha, but the pair have been working together since the Duchess's Suits days. If you're keen on trying Tatcha but don't know where to start, scroll on as we run through the brand's best launches to date.
Did you know that Tatcha's entire skincare range is pregnancy safe?
Tsai first began working on Tatcha when she was pregnant. Bowing out of a decade's worth of work in corporate America, she devoted her time and concentration to studying the natural Japanese ingredients and timeless rituals that transformed her skin, all while she was months away from becoming a mother. Alongside a team of scientists, geisha, and cultural advisors, from Kyoto to San Francisco, she launched a brand and a skincare line-up that she wanted to use. The result is a skincare range that is entirely pregnancy-safe. Take a look at the brand's official line on the topic below:
'Our products are pregnancy-friendly as we do not formulate with retinols. Additionally, we do not formulate our products with the following ingredients that health professionals recommend avoiding during pregnancy: Mineral oil, synthetic fragrances, sulphate detergents, parabens, urea, DEA, TEA, phthalates. If you have any allergies or specific concerns, we encourage you to consult your doctor.'
Shop: Tatcha's Best Beauty Products Of All Time
If a real glow is what you are after, turn your attention to this. It's rich and works to plump
A personal favourite. In the arena of lightwight, gel-like moisturisers, this takes the cake.
Lip masks may be all the rage now, but Tatcha's has been around for some time. This overnight
Whether you use it to set your make-up or refresh your skin throughout the day, this will quickly
A bestseller and product of Daniel Martin's industry prowess, this multi-tasking primer can be
Made with finely milled Japanese rice bran, silk proteins and papaya enzymes, this water-activated
Tsai created this as a response to the pandemic and the effects of stress on the skin. This hybrid
A duo of plant-based retinol replacements make this a more gentle and balanced alternative to
If you love a cleansing oil (yes, everyone can use one), look to this. Centred on Japanese
A couple of drops of this stuff, patted delicately into the skin while it's still damp, will help
11. The Rice Wash
Tatcha's newer collection of cleansers features this cream-based delight that is loaded with
Inspired by forest bathing, AKA shinrin yoku in Japan, Tatcha's collection of body care offerings