We Talk To Blogging Duo Pixiwoo Abour Their Success, What’s Next And What They’re Up To This Christmas

We Talk To Blogging Duo Pixiwoo On Their Success And What They're Up To This Christmas


by Grazia |

They paved the way for the likes of Tanya Burr and Zoella, they’ve got their own magazine, make up line and a social media presence to rival any beauty expert in the land.

As the sisters continue to take the the beauty world by storm we caught up with the Vlogging due to find out what’s next for Pixiwoo****

Grazia Daily: You've had a great year, what have been your best moments so far?

Sam: It’s hard to pick best moments. It's been a lot of hard work but I feel really lucky that I get to do it all with my sister and travel the world with her also. I guess highlights have always been meeting the people that watch and love our videos, they are the most important after all and without them we just wouldn't be here.

Nic: There has just been so many, I feel truly blessed everyday to get to visit lots of different beautiful countries, meet amazing people and do it all with my sister.

Grazia Daily: You are both entrepreneurs, how did you first go about setting up your business?

Nic: That was all down to my sister! We were both already make up artist working both on counter and freelance and when Sam took time out to have her second child a friend asked her how to do a smoky eye make up. Make up is really hard to explain in writing so she filmed it a put it on YouTube suddenly other people started watching and commenting. I had taken a week off from work in London to come back.

Sam: As a freelance make-up artist up I've been running my own business affairs for years so setting up Pixiwoo wasn't a real stretch, it was however an unexpected success. In fact I didn't realise the Pixiwoo had business potential until long after we started working on it.

Grazia Daily: When did you know it was becoming a real success?

Sam: I guess the first tell-tale signs were the many emails we were getting from brands requesting that we use their products and also from viewers requesting new looks.

Nic: I think when Real Techniques approached us to start a make up brush line with them. We had about 30,000 subscribers at the time and really didn't expect it at all.

**Grazia Daily: Have you had to make any tough decisions about your business? **

Sam: Yes many many. Nic and I have frequently turned down lucrative contracts with huge multinational brands because we didn't feel that the jobs fit with our beliefs and what our channel stands for. It’s very important to stay true to who you are and what you believe in.

Nic: Everyday, we are trying to run a business so every day we have to think about what is best for us and the business (and then agree).

Grazia Daily: Tell us about your magazine...

Sam: Obviously, we were make-up artists long before we started our YouTube channel, Pixiwoo. I never desired being in front of the camera and it's kind of weird that I made my career doing that. However, I know the amount of work that goes into working behind the camera and a lot of my friends are also makeup artists.

Because we have a large platform of people that listen to us on YouTube, Instagram, Twitter and Facebook I think it's easy to have the loudest voice but having the loudest voice doesn't make you the best make-up artist and sometimes I find it a little embarrassing that people think that we are. So we started TWO magazine to highlight the incredible talent it takes to be successful behind the camera, whether you're a make up artist, hairdresser, photographer, Stylist, nail technician. We just wanted to give a bit of love back.

Grazia Daily: You've also launched a new product, Real Technique make up brushes, who are they for?

Sam: Real techniques aren't really a new product. In fact, they've been on shelves since 2011 and are the number one selling make up brush in the UK and the fastest growing in the US. The brushes are for everyone, we wanted to create a line that was affordable and amazing quality. That viewers of our videos could buy and that make up artist would also love. Fortunately the brushes are also really photogenic and identifiable by their unusual shapes and colours therefore they have appeared in pop videos and TV shows quite frequently.

Grazia Daily: What advice do you have for budding vloggers?

Sam: I would say lighting and camera equipment is very important now, as if the video doesn't look good quality very few people will stay tuned into the end. Obviously, being passionate and knowledgeable about your chosen subject is important and staying true to who you are and your viewers.

Nic: Don't expect to be a big success overnight it takes time and hard work.

Grazia Daily: Are there any up and coming bloggers you love?

Nic: I like Lily Pebbles and Vivianna does make up because they are really nice down the earth girls.

Sam: I really like InTheFrow and Caroline Hirons and Ruth Crilly from Model recommends

Grazia Daily: Are you excited to read Tanya Burr's book?

NIc: Every excited Tanya is soon to be our sister in law. We have known her since she was 16 I remember meeting her for the first time and doing her make up before she had even started to wear it. Then she came on one of mine and Sam's make up courses and she loved it so we encouraged her to start her own Youtube channel. She has work incredibly hard to be where she is now and I am so proud of her a Jim.

Grazia Daily: What's the best video you have ever made?

Nic: I think the video I enjoyed the most was my first ever drag make up tutorial it is our most watch video with over 5 million views and I just loved filming it. I also loved it because it seemed to help so many people.

Sam: I guess my favourite video I have ever made would be the Angelina Jolie video because it is simple and looks good on everybody it also features some classic makeup tips that are so useful.

Grazia Daily: What video or topic would you never do/ speak about?

Sam: I can't think of anything off the top of my head. I mean, I never thought we talk about domestic violence and our experiences with it but we did that with you a few months ago!

Grazia Daily: If you had to pick another career what would you do?

Sam: I've been a make-up artist forever I can't imagine doing anything else but I guess if I had to pick something I'd be a hairdresser. My boyfriend is an illustrator and that looks fun but I'm not that good at drawing so maybe not.

Nic: I would be a nurse!

Grazia Daily: What's next for you in 2015?

Sam: We have an exciting product launch in January so we are pretty focused on that right now but of course there will be lots more from us later on in the year.

Grazia Daily: What are your plans for Christmas this year?

Sam: We are all going to Nic’s house for Christmas day so both my brothers Jim and John will be there plus Tanya, Nic’s husband, Ian, and her two kids and my two kids and my boyfriend and my mum. Can't wait.

Nic: Family time! Everyone comes to my house and my husband who also has a Youtube channel for healthy cooking does the most amazing roast dinner for us all. It all about the kids. This year we have 13 people coming for the day.

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