The New Vegan-Friendly, Ethically Conscious High Street Beauty Launch You Need To Know

It wasn’t so long ago that ethically sourced, environmentally friendly beauty products were considered a niche concern. Thankfully, that’s now changing. As consumers, we’re asking important questions about the provenance of the products we love, and brands are finally meeting this demand. Green, conscious beauty products are no longer the sole preserve of tiny boutiques and online stores: they’re available on the high street, to suit all price points.

That’s where Love Beauty + Planet, the latest beauty launch from Unilever, comes in. The new line of six hair and skincare product ranges was created with sustainability in mind. Not only is each product 100 percent vegan friendly, the bottles are made using 100 percent recycled materials (once you’ve finished with them, they’re fully recyclable too).

‘We had to carefully balance ensuring each product delivered the desired beauty result whilst meeting our needs for the planet,’ says Matt Seal, R&D partner for the brand. ‘All the products contain natural, sustainably sourced ingredients like organic Coconut Oil and natural Shea Butter, and we worked closely with our partners to ensure each key fragrance ingredient comes from an ethical sourcing programme,' established with perfume house Givaudan. So, the rose found in the Muru Muru Butter and Rose product line uses flowers handpicked from the Rose Valley of Bulgaria, while the butter comes from a sustainable sourcing programme in the Amazon. Other combinations include hydrating Coconut Oil and Ylang Ylang, softening Coconut Water and Mimosa Flower, purifying Rosemary & Vetiver, relaxing Argan Oil and Lavender, and Shea Butter and Sandalwood.

According to Chris Barron, VP for Beauty and Personal Care at Unilever UK and Ireland, the brand (the first new launch from Unilever in 20 years) was created in response to a growing demand for products that don’t just help us look good, but do good too. ‘Today’s millennial and Gen Z consumers are looking for brands to do more than simply sell them a great product,’ he explains. ‘They expect companies to create brands that share their values.’

Check out our favourite products from the new Love Beauty and Planet range in the gallery below..

Love Beauty and Planet is available in Boots stores nationwide now, £5.99-£9.99