Hands up if you’ve ever picked up a beauty product purely based on its packaging? Yep, guilty. While, of course, it’s crucial that a product works, a beautiful aesthetic and solid Instagram potential are certainly now a factor when it comes to stocking up on beauty supplies. After all, in the age of the #shelfie, we want products we’re proud to display in our bathrooms.
Luckily for us, the choice of packaging porn available is bordering on endless, and it’s not just Instagrammable skincare but bath, body, hair, teeth and even cleaning products that offer up beautiful design credentials.
These are our current favourites..
Grazia Instagram Beauty Brands
1 of 9Selahatin
Inspired by classic French beauty brands, Selahatin's toothpaste comes in an aluminium tube with a paired-back, monochrome design. What's inside is just exciting with the Scandi brand designing their toothpaste flavours like perfume aromas.
2 of 9The Gentle Label
Proving that even chores can be chic, The Gentle Label's household cleaning products come in stylish bottles you'd be proud to display. Using all natural ingredients, their three part range ticks the eco-approved box too.
3 of 9Lixir
You've probably already spotted Lixir's millennial pink packaging on Instagram and it turns out their hardworking products are just as impressive as their photogenic aesthetic. Formulated by industry expert, Dr Collette Haydon, the streamlined range aims to take the fuss and faff out of skincare with results-driven and multi-purpose products.
4 of 9Apa
Apa Beauty are aiming to overhaul the way we see toothcare with their line of 'oral cosmetics.' Borrowing their aesthetic from the world of luxury skincare, the tasteful white and gold packaging will improve any bathroom #shelfie.
5 of 9Herbivore
Whether it's their jade rollers, blush pink bath salts or charcoal soap bars, Herbivore Botanicals know a thing or two about Instagrammable branding. Bursting with natural active ingredients, the products live up to the hype.
6 of 9IGK
Whether it's the tongue-in-cheek product names, the world-class formulas or the bathroom brightening packaging, we've fallen hard for IGK haircare. And now, thanks to our friends at Space NK, you no longer have to worry about raiding a stateside Sephora to get your fix.
7 of 9Flora and Curl
Inject some tropical vibes into your bathroom with Flora & Curl's colourful, floral packaging. The non-toxic hair care range for naturally dry, curly or afro hair is well worth investing in.
8 of 9Haeckels
Hailing from Margate, Haeckels harvests the abundant seaweed off the town's coast to create powerful, natural skincare products. Housed in amber glass bottles with minimal branding, the packaging is both understated and elegant.
9 of 9Saturday Skin
With playful pink packaging and glow-giving credentials, this Korean beauty brand deserves a place on your bathroom shelf.