Introducing Glow Hub’s New Need-To-Know-About Beauty Platform

Glow Hub is a skincare brand that focuses on providing targeted skincare options for the next generation and now they're opening up their beauty offering to serve up a digital platform that aims to celebrate diversity, inclusivity and community and encourage the Gen Z masses to celebrate how you glow, whoever you are and however you do it.

Glow Hub's new platform takes the form of a microsite attached to glowhub.com (click here to visit). Topics covered by the platform will include acne, mental health, autism, grief, battling cancer, anti-racism and gender identity. The launch of Glow Hub's new platform arrives alongside a brand new campaign, which reveals seven Glow Hub ambassadors - dubbed The Glow Collective - who were selected through a nationwide casting call. Click here to meet Olly, Ash, Lili-Mae, Isobel, Aamani, Daniela and Minnie.

Each ambassador has a journey to share and a story to tell. Olly is a skin-fluencer and anti racism activist. Ash identifies as gender queer and is transmasculine, he wants to talk about his journey to help others. Lili-Mae has personally experienced a lot of grief and trauma in her life and wants to use Glow Hub's new platform to help people going. through similar situations. Isobel has acne and wants to share her skin journey and says, 'I wanted to join the Glow Collective to have the opportunity to show people what real skin actually is'. Aamani is Autistic, an activist for the LGTQB+ community and the Black Lives Matter movement and says, 'I'm Autistic myself and would really like some light to be shed on the Autistic community in a positive way'. Daniela beat stage 4 cancer last year and wants to support others as well as discussing mental health and exploring how we can all learn to use our voice. Minnie was an intern at Glow Hub and is excited to help others. Minnie also wants to highlight her experience with Asian hate.

It goes without saying that Glow Hub's Glow Collective is a force to be reckoned with and we're excited to see the #glowyourway ventures gather pace in the coming year. Stay up to date with The Glow Collective by visiting the microsite hereand following @glowhubbeauty on Instagram.

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