Word is there could be a fake tanshortage on the way and it's not fake news. The chemical ethoxydiglycol is a key component in many fake tan buys currently on the market and it's proving pretty difficult for brands to get hold of at the moment. Ethoxydiglycol is a synthetic solvent that improves the texture and function of skincare products. It's clear, colourless and when it comes to fake tan, it helps to thin the product, meaning the formula spreads more easily across your skin on application, leaving you with mostly patch-free and even results. It's pretty intrinsic to the whole fake tanning process.
Why is there likely to be a fake tan shortage soon?
Big fake tan brands have reported supply problems in relation to ethoxydiglycol and according to UK online pharmacy Medicine Direct that's reflected in a steep price hike - the price of ethoxydiglycol has risen from £12 to £103 per kilogram. Whether we'll see a decline in fake tan availability or an eye-popping RRP increase, only time will tell. It's likely that UK consumers won't see their fake tan shopping habits impacted until early 2022, by which time the production line issues may have resolved themselves and this whole narrative will be moot - here's hoping - but whatever the outcome, there is no reason, however deep your love of fake tan runs, to stockpile bottles of the stuff. For one, there are a whole host of fake tan options out there that don't contain ethoxydiglycol and won't feel any of the effects of the current chemical shortage. Take Coco & Eve's Sunny Honey Bali Bronzing Foam, £25.90, below for example...
Shop: Coco & Eve Sunny Honey Bali Bronzing Foam, £25.90
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