London Fashion Week Had Its First No Make-Up Show – This Skincare Brand Was The Secret Weapon

If you’ve ever experienced a FaceGym treatment 'in studio’, you’ll be familiar with the impressive lifting, sculpting and plumping results that occur almost immediately. Unlike a relaxing facial with gentle massage techniques to encourage lymphatic drainage and microcirculation (which we also love), FaceGym treatments are an actual workout for your face, targeting each and every facial muscle (that’s right, all 40 of them).

In fact, it's the perfect way to achieve the post-workout glow, which Johanna Parv's debut London Fashion Week show proved in spades. Inspired by a group of resilient female cyclists, Parv's collection was a highlight, not just thanks to the clothes themselves. In fact, this was the first show in London Fashion Week's 40 year history to feature models wearing absolutely no make-up whatsoever.

There was, however, a secret weapon which helped sculpt models' faces and give them a natural glow. Instead of the customary onslaught of makeup artists, the models were treated to a series of invigorating facial workouts designed to sculpt, lift, and hydrate the skin naturally. The goal was to showcase the allure of healthy, radiant skin,  free from the constraints of heavy make-up.

The models' skincare regimen commenced with the FaceGym Wonder Cleansing Balm, a gentle yet effective cleanser that prepped the skin. Next, a facialist sculpted and lifted using the FaceGym Multi-Sculpt tool to stimulate lymphatic drainage, promoting a chiselled and toned appearance. The cleansing balm was then gently removed, revealing a refreshed complexion.

To hydrate and revitalise, the FaceGym Hydro Bound Hydrating Hyaluronic and Niacinamide Serum was applied, accompanied by a soothing facial massage, enhancing blood circulation and promoting relaxation. To lock in moisture and nourish their skin, the models followed with the FaceGym Active Collagen Wonder Moisturiser, a cream enriched with a triple peptide complex. As the final touch, the models applied the FaceGym Protect and Glow SPF.

Want that natural London Fashion Week glow? Shop the products below.

Shop: The Best FACEGYM Products

To find out more about the various wonders of FaceGym workouts, we've spoken to Inge Theron, founder of FaceGym...

What are the benefits of FaceGym and facial massage?

'The practice of facial exercise has a long history but it’s often news to people that over 40 muscles make up the scaffolding of the face,' says Theron, 'and just like the muscles in the body, the more you move them, the more lifted, tightened and toned they become.'

Not only will facial muscle stimulation and movement keep the muscles firm and skin tight, but it will also stimulate Collagen - the most important protein for maintaining youthful skin. 'At FaceGym we have developed a unique muscle manipulation technique, which combined with our tools and technology give instant benefits and long-lasting results. Focusing on the health and strength of your facial muscles as part of your self care routine will pay dividends when it comes to the appearance of key focus areas like the jawline, forehead and eye area.'

Theron recommends introducing facial exercise and at home massage into your skincare routine from your twenties. 'The earlier you develop good skincare habits the better you will look in later life,' points out Theron. 'As you get older we recommend doing more of the exercise “resistance training” to get your facial muscles working and strengthening. I would also say start using tools like our FaceGym pro, £510, as well as more potent skincare for the massage.'

Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.