Most beauty aficionados associate Coco & Eve with an impressive run of viral sun-kissed-style tanning products that routinely appear on their social media feeds. At one point the brand's Honey Bali Bronzing foam, £26, was so popular that Coco & Eve were selling one bottle every 20 seconds. But it was the Aussie-founded company's haircare offering that really put it on the map. Coco & Eve landed in 2018 with a single product, the Like A Virgin Hair Masque, £30, after which it quickly established itself as a cult beauty brand intent on delivering salon-grade products at an accessible price point. Seven years on, Coco & Eve's portfolio boasts award-winning bestsellers across hair, skin, sun and body care, so what should you be making a play for if you're new to the brand?

What is Coco & Eve?
Founded in 2018 by Emily Hamilton and her husband Alexander Ostrowski, Coco & Eve has quickly morphed into a $100 million beauty bran. As an Aussie expat living in Singapore and exploring Bali's rich landscape, it was while hiking up a volcano on the Indonesian island where Hamilton's idea to launch a brand that captured the essence of Bali first began to take shape.
As an eden for skin-and-hair-loving native ingredients, Bali's ancient and holistic approach to wellbeing and its fruitful landscape became the inspiration behind the brand. Things kicked off with Coco & Eve's Like A Virgin Hair Masque, £30. A fragrant muddling of fig, cacoa and mango, consider raw virgin coconut its star ingredient, a powerful nourishing agent with antioxidant and antimicrobial properties.
Coco & Eve has become renowned for its focus on ethically sourcing high quality natural Balinese botanicals to create ingredient conscious, clean formulas that are free from sulfates, parabens, petroleum, phthalates, mineral oils and according to the brand's online literature. With that in mind, here are the very best buys to shop from the brand now.

Shop: The best products to buy from Coco & Eve

www.cocoandeve.com
What the brand say: 'Multi award-wining and iconic for reason: This super nourishing, intensive formula helps restore hair to its ‘virgin’ condition—healthy, shiny and silky-soft.'
What we know: Meet the product that started it all. The Like A Virgin Hair Masque really did put Coco & Eve on the map with its thick, sumptuous, hair-hugging formula that works hard to revive dull, tired tresses. The five-in-one treatment can be applied from root to tip and tackles the damage brought on by over-styling, the sun and pollution. It is made with shea butter, argan oil, fig extract and coconut.
Sameeha Shaikh, beauty writer, says: 'I have very (very) long virgin brunette hair, which rarely gets the five-star treatment it deserves - I'm more than willing but time poor. I upped the ante when it came to testing this though. It smoothed and quenched my frazzled, parched ends and leaves behind an incredible healthy-looking shine. Its creamy, milky, vanilla and sandalwood based scent is also one of the more sophisticated haircare fragrances I've ever come across, and it lasts. Not bad for a quick ten minute self-care session.'
Pros
- Sophisticated scent
- Revives hair back to a 'virgin' state
Cons
- Requires a 10 minute wait and rinse-out method which takes time

www.cocoandeve.com
What the brand say: 'Upgrade your daily sun protection with our Australian made, ultra hydrating, lightweight SPF 50+ sunscreen. Infused with skin-loving ingredients for a silky finish and a flawless complexion.'
What we know: Aussie-made SPFs are considered as the gold standard of sun care industry and for good reason. This ingenious sunscreen proves exactly why. Boasting high SPF50+ PA++++ protection against UVA and UVB ray induced sun damage and photo-ageing with a kind-to-skin, soothing formula.
****Sameeha Shaikh, beauty writer, says: 'It was love at first pump with this SPF. Most sunscreens leave my skin feeling overwhelmed and clogged, which is the last thing I want with an acne-prone complexion. This SPF flips the script. The ultra-light, hybrid water-gel texture, loaded with aloe vera, vitamin E and hyaluronic acid, feels much more like a calming serum than a broad-spectrum sun protector. Once massaged into skin, the white lotion quickly turns transparent and leaves my skin looking dewy but not feeling greasy. The best bit? It suits all skin tones, types and is sits beautifully under make-up. I have gone through tubes of the stuff already - obsessed!'
Pros
- Glow-giving
- Skin loving and soothing forumla
Cons
- May not work for those who like thicker SPFs

www.cocoandeve.com
What the brand say: 'A triple-threat SPF breakthrough for luminous skin! This powerhouse body oil delivers high-performance sun protection from intense UVA/UVB rays, boosts the depth of your natural tan for a radiant glow and fights early signs of aging with skin-rejuvenating extracts that nourishes your skin—all in one luxurious formula.'
What we know: Coco & Eve's tan offerings are some of the cleverest on the market and a quick slathering of this proves why. It is loaded with reparative watermelon seed oil, vitamin C enriched guava extract, oxidation preventing pineapple extract, and the brand's Tan-boosting Peptide Complex, which intensifies the skin’s natural ability to tan and protect itself against harmful UV rays.
****Sameeha Shaikh, beauty writer, says: 'As someone who is new to the tanning scene – meaning I have never used any self-tanner until now – this body oil was an easy place to start. Its water-resistant, non-sticky and quick-absorbing formula is a breeze to slather on and leaves skin coated with a covetable believable glow that boasts a natural-looking warmth.'
Pros
- Tropical mango scent
- A three-in-one body oil
Cons
- Can be hard to know when you've applied enough for the right level of tan

www.cocoandeve.com
What the brand say: 'Created using CelluShape™️ Technology that leaves skin soft and supple, while deeply hydrating, and firming.'
What we know: This buttery smooth cream is packed with skin softening virgin coconut and cacao oils, as well as antioxidant-rich fig extract and conditioning mango, papaya, and mangosteen.
Sameeha Shaikh, beauty writer, says: 'Truth be told, once I'm out of the shower, the last thing I want to do is slather my skin in copious amounts of thick cream that takes an age to dry before I can finally get dressed. For those of you who know this dance all too well, meet the the antidote. Its lightweight texture is easy to spread over skin evenly and it really does sink in instantly with little faff, leaving behind long-lasting moisture. And the scent? Delicious.'
Pros
- Formula goes beyond moisturising
- Fruity scent
Cons
- May not be suitable for those who enjoy thick formuals
5.
Coco & Eve Antioxidant Glow Shimmer Body Oil

What the brand say: 'Get the ultimate radiant glow with this fast-absorbing formula packed with skin-loving antioxidants and pearlescent minerals. Non-greasy and lightweight, it provides a silky-soft, shimmery finish that suits all skin tones!'
What we know: Holiday skin bottled. The rose gold shimmery oil is loaded with glittery pearlescent minerals, while Australian macadamia oil, vegan squalane, and coconut oil strengthen the skin barrier and leave it nourished. While oil-based, it is quick-absorbing and won't leave skin feeling greasy.
Sameeha Shaikh, beauty writer, says: 'For a quick solution to fresh-from-holiday skin, look to this glow giver. Its skin respecting formula boasts antioxidant and vitamin C-enriched Kakadu Plum to boost luminosity and calm irritation, which works well on my often reactive skin. Plus, plant-derived phytosqualan and hemisqualane help to restore the skin barrier and improve moisture levels, which you'll immediately feel get to work byway of its silky-soft formula. While some may not take to the tiny shimmery particles, I can confirm that they impart an iridescence which is more glistening than glittery.'
Pros
- Instant glow-giver
- Super hydrating formula
Cons
- Contains glittery minerals that cling to skin
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).