The face mask market is booming, that's for sure. With double digit growth in the sector last year and a market share estimated at £6 million by the NPD group, it seems our passion for some at-home pamper time isn't waning.
With sheet masks (translucent sheets, satured in skin-brightening essence that are applied onto the face, a la Hannibel Lecter and then peeled off) and multi-masking (using different masks at once on different areas of the face) all hitting the mainstream, skincare's certainly getting more and more weird and wonderful in the pursuit of being the hot new thing.
Next up? Bubble masks. Forget reassuringly thick clay masks and beautifully smooth hydrating masks, bubble masks are all about giving your skin that fizzy feeling. But the bubbles aren't just for show - fizzy formulations are sometimes better at driving skincare benefits into your skin than their traditional counterparts.
For example, Sarah Chapman's Instant Miracle Mask £42.00, comes as a sachet of powder that you mix with water and shake to a satisfying foam. On applying, however, it rubberises to complete second skin texture, which means all the good ingredients are locked into your skin and don't escape.
The more traditionally bubbly offerings that merely foam up are great fun, and still deliver great results fast. Click through the gallery to see our favourites...
Bubble Masks
1 of 5malin goetz mask
Malin + Goetz Detox Face Mask. This skin-clearing beauty comes out as a foam and settles on the skin ti a delightfully frothy finish. With amino acids to purify and soy protein to strengthen the skin, your complexion will look and feel firmer in just five minutes.
2 of 5mizon egg white cleanser
Mizon Egg White Bubble Cleanser. Egg whites aren't just for omelettes. This Korean cleanser is formulated with nourishing hyaluronic acid, and sugar cane to exfoliate, but the star ingredient is the pore-cleansing egg white extract.
3 of 5sarah chapman instant miracle mask
Sarah Chapman Instant Miracle Mask. This genius mask looks terrifying when on, there's no two ways about it. But when you peel off the weird orange layer, your skin will look brighter, more lifted and immeasurably, well, better. Vitamin C and lava clay add radiance and soak up excess oil, leaving the skin totally photo-ready
4 of 5bliss triple oxygen energising mask
Bliss Triple Oxygen Energizing Mask. A vitamin powerhouse with grape seed extract, this clever foaming mask is perfect for days when you can't figure out what's wrong with your skin, but it doesn't look right. Expect a more radiant, healthier complexion
5 of 5nude fizzy powder wash
NUDE Fizzy Powder Wash. Not a mask, but transformative nonetheless. With natural enzymes to exfoliate the skin and rosehip oil to soothe and refresh, this clever toner fizzes up on contact with water and leave the skin looking fresh. Perfect for more sensitive skin types.