No7’s First Retinol Product Promises To Transform Skin – No Wonder It Has The Biggest Waiting List In Boots’ History

Boots' No7 range is no stranger to a waiting list. Each time a new product launches, public demand proves to be enormous, with thousands of people signing up to be the first to get their hands on the latest from the high street brand. Last year, for example, No7 launched two new serums and 37,000 people joined the waiting list in just 13 days. While that's undoubtedly impressive, it's small fry compared to the demand for the new retinol product, which launches tomorrow (28 May). In 10 days, nearly 100,000 people joined the waiting list.

The No7 ADVANCED Retinol 1.5% Complex Night Concentrate isn't just the brand's first retinol product, it's also the first ever clinically proven concentration, boasting 10 skin benefits that promise to deliver maximum results with minimal irritation. No7 is calling it 'a supercharged and powerfully regenerative cocktail that combines two of the most effective age-defying ingredients, peptides and retinol.'

So, what do you need to know? Well, it's a 1.5% retinol complex, which actually only consists of a 0.3% retinol, which means it is highly effective without being too harsh on skin. It also promises results after just one night's use. This means that, even if you haven't used retinol before, it shouldn't cause irritation like some stronger formulae have been known to do.

After an eight week clinical trial, as well as feedback from users, No7 is promising that the product will deliver the following results:

• Helps to gently resurface skin

• Visibly reduces the appearance of fine lines, wrinkles and pigmentation

• Refines pores, evens skin tone and texture

• Maintains skins ‘bounce’, resilience and youthful lustre

• Leaves skin looking smooth, hydrated and healthy

The product comes hot on the heels of a huge research study undertaken by No7 to examine women's attitude to retinol, which has long been touted as the most effective 'anti-ageing' product on the market. Interestingly, 63% of women said that they would like to learn more about retinol and how to use it.

No7's main message regarding retinol is that less is more, despite some previous claims to the contrary. Dr Mike Bell, No7's skincare scientific advisor, says: 'For a long time, there has been a perception that the higher the percentage of retinol in a product, the better it works. However, our breakthrough scientific research with our partners at the University of Manchester has found that 0.3% retinol delivers virtually the same age-defying benefits as a higher concentration retinol but with minimum irritation. This is a real game changer and will enable British women to buy a highly effective skin regeneration formula with retinol that is also soothing on the skin.'

SHOP: No7 ADVANCED Retinol 1.5% Complex Night Concentrate