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Few brides today consider their wedding plans complete without having hit on the perfect perfume for the big day. Our sense of smell is so inextricably linked to memories that selecting a brand new one for the occasion can stand to help you relive one of the happiest days of your life again and again for years to come. So, how do you go about finding 'the one'?
Step one, think about the sort of perfume notes that you usually gravitate towards. Are you a rose loyalist? A floral fanatic? Or an oud-or-nothing perfume wearer? It's unlikely you're going to want to stray too far from your favourite scent territory on the day. Perfumes are such a personal thing that a rundown of the ones Kate, the Duchess of Cambridge, Meghan, the Duchess of Sussex and Princess Diana all reportedly wore to ring in their own royal wedding makes interesting reading. Discover the fragrances in question here.
Consider your venue too. You might want to reflect the feel of your English countryside wedding through the odd wild floral note. Italy? Fig or citrus scents could be just the ticket. And then there's your outfit. Imaculate tailoring and clean lines could pave the way for something fresh and fuss-free in the fragrance department, or maybe your all-out dress demands a more-is-more approach. Whatever your wedding personality, there's a perfume out there for you.
Shop: The Best Wedding Perfumes To Buy Now
Best Wedding Perfumes - Grazia 2022
1 of 7Byredo Blanche Eau de Parfum, £127 for 50ml
For The Wedding Minimalist: This scent is a Byredo icon. It smells clean and comforting, think bright white linen sheets fresh from the laundry. There's something inately nostalgic about its first hit, which settles down into a long-lasting hint of rose, sandalwood and musk. If a Hailey Bieber-style silk slip or a striking tuxedo suit is your bridal style, make a play for this buy.
2 of 7Jo Malone London Sea Daffodil Cologne, £112 for 100ml
For The Determined-To-Do-It-Differently Bride: Been to countless weddings and adamant that yours is going to be in a league of its own? Make a play for Jo Malone London's new release. It's floral without being too sweet, heady without being overpowering and its warm touch of vanilla speaks of summer. The bottle will look the part in your bridal prep photographs too.
3 of 7Chanel Paris-Paris Eau de Toilette, £114 for 125ml
For The Rose Loyalist: If you make a beeline for rose scents at any given opportunity, Chanel's Paris-Paris is the perfect wedding scent for you. It combines a fresh, powder-free take on rose with the spice of pink pepper and a zesty hit of lemon. Spritz once and you won't look back.
4 of 7Louis Vuitton Le Jour Se Lève, £215 for 100ml
For The French Château Wedding: A blend of mandarin notes, blackcurrant accord, jasmine, peony and osmanthus deliver a heady, grown-up scent that lasts all day long. It's fresh, pretty and luxe enough to match the atmosphere and setting of a beautiful French château wedding.
5 of 7Miss Dior Rose Essence Eau de Toilette, £136 for 100ml
For The Lace Lover: If your drawn to intricate floral designs, whether sartorial or scent-centric, Miss Dior's newest 2022 iteration is for you. It's a lighter take on the classic, made with centifolia rose water harvested in May 2021 from Domaine de Manon. Expect a pretty wash of rose that lasts.
6 of 7Narciso Rodriguez For Her Musc Noir Eau de Parfum, £52 for 30ml
For The Black Tie Bride: If a luxe, evening affair has always been on the cards, consider this recent Narciso Rodriguez For Her addition. Musc Noir blends alluring leather suede accord with musc and lighter floral notes to deliver a lingering hit of a scent that has serious depth and is decidedly beautiful, but impossible to decipher immediately.
7 of 7Jo Malone London Wild Bluebell Cologne, £74 for 50ml
For The English Country Wedding: Nothing says English country wedding quite like Jo Malone London's iconic Wild Bluebell Cologne. Reportedly a favourite of Meghan Markle, this fragrance mainstay is delicate, dewy and infused with notes of lily of the valley too.
Consider A Wedding Scenting Session
If you're keen for more of a steer, or simply want to up the pre-wedding anticipation - book in for a wedding scenting session with Jo Malone London. Click here to find the nearest store to you that offers the service.
Your Jo Malone London expert will guide you through the brand's scent families and help you layer up a bespoke fragrance that suits you and your wedding to a tee. You get a relaxing hand and arm massage mid-consultation and you can even get your initials or your wedding date engraved on the bottles you choose.