Body hair: it’s something we all have, that covers us from top-to-toe, and grows every single moment of our lives. Yet, for some time, society has put a huge amount of pressure on women to be silky smooth every bloomin' day. Just look to the hair removal adverts from the past (and now) that often showcase flawless, fuzz-free images of models whose skin resembles that of a baby. It’s unattainable, unrealistic and makes women feel insecure about their own body hair. In fact, recent research revealed over 11 million women find talking about hair removal embarrassing or uncomfortable. Which is why, Argos and Philips have teamed up to launch a new powerful and brilliant campaign that celebrates and embraces the diversity of hair removal experiences.
Whether you prefer to wax, epilate or embrace your natural hairs – Argos and Philips want to normalise talking about this everyday part of people’s grooming routines. The campaign images showcase women removing hairs from their stomach, the hard-to-reach bikini line and toes. It’s the most honest and refreshing depiction of hair removal we’ve seen, and it comes as a nationwide poll of 2,000 people revealed that hard-to-reach spots and more relatable body shapes are what Brits want to see more of in hair removal images.
Talking about the campaign, Jess Pasco, Senior Buyer (Personal Care) at Argos, said: ‘We all have different needs when it comes to hair removal, but by posting images of real hair removal on our website, we’re opening up the conversation and encouraging our customers to be honest about body hair.’
‘We want our customers to see themselves reflected in these images and feel reassured that we understand that the reality of hair removal isn’t as glamorous as it is often seen online,' adds Pasco. Taking the conversation to social media, Argos is using the hashtag #MyHairRemoval to encourage women to share their own hair removal experiences and finally normalise this historically taboo subject.
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