Remember when the internet went into a meltdown because Urban Decay announced it was discontinuing the iconic Naked palette? Well, cue another meltdown because Urban Decay’s best seller is back, but in a different form.
Naked Reloaded is, as you might have guessed, pretty similar to the original palette – with nudes and neutrals as well as browns and pinks. The new palette will be available from February 18th for £38.
‘UD changed the game with the original Naked Palette—now rethink neutral with the Naked Reloaded Palette’ is how Urban Decay are describing their new palette.
‘These 12 universal eyeshadows are flattering for any age, gender, and skin tone. The four outer pans are bigger for the shades you’ll use the most. A bright peach hue stands out among warm and cool mattes, metallics, and iridescent micro-shimmers.
‘The essential Naked palette, featuring 12 all-new eyeshadow shades that redefine neutral with Urban Decay’s signature formula.’
For those who were devasted when the news of the Naked Palette being discontinued broke, this new palette might provide some solace. Eagle-eyed Urban Decay fans will note that we were promised a reincarnation of the best-selling palette last year.
‘Saying goodbye to Naked is extremely bittersweet,’ said Urban Decay founding partner Wende Zomnir at the time. ‘It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor—just wait and see.’