Cream make-up formulas are still having a moment. Gen Z raves about them on TikTok and lauds the radiance boost they lend to the skin. One cream blusher, in particular, has solidified itself as the best of the best, achieving viral status and pride of place on beauty shelves worldwide: meet Rare Beauty's Soft Pinch Liquid Blush.
If Rare Beauty is ringing bells and you haven't tried any of its products before, it's likely because you caught some of the fanfare it launched on social media. It's Selena Gomez's make-up brand and has so far proved its muster. Well-thought-through and efficacious formulas are at the core of this range.
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Available in 13 shades, reviewers love it for its lightweight, blendable formula and ability to last all day.
If you're yet to see the blush in action, watch TikTok users wax lyrical about it below. Pay attention to how little product they use, and how well it blends into the skin. A small amount goes a long way.
Watch: TikTok Users Applying Rare Beauty's Soft Pinch Liquid Blush
The applicator picks up a lot of product when you take it out of the bottle. Notice how TikTokers are only applying one tiny dot to the apples of the cheeks? There's a method behind their caution. This product is densely pigmented - it's why so many love it - and one dot is ample if a healthy-looking glow is your M.O.
There's a wide spectrum of shades to choose from, too, ranging from dusky rose pink to bright coral.
Main image credit: TikTok @youglowgirl, @rachelrigler, @mandylikes